Delving into the core of a sustainable fashion brand: An interview with Ade, Creative Director of Bornstarng

In the ever-evolving world of fashion, gaining insights from industry experts is invaluable. Recently, I had the opportunity to converse with the Creative Director of Bornstarng, Ade. Bornstarng is a renowned fashion brand known for its innovative designs and commitment to sustainability. In this interview, we delve into their creative process, sustainability initiatives, and vision for the future. Noire: What inspired you to start a sustainable fashion brand like Bornstarng? Ade: Growing up, I didn’t have access to resources and I remember making something out of nothing. I remember being gifted pieces of clothes by my siblings, by my parents, and then I would sort of transform (Redesign) them to give something new or sort of restyle them to look different from the way they used to be. So basically what inspired me to start Bornstarng was just really upcycling and then working with pieces of clothes I was gifted and then make something out of it and then I saw people loved what I was doing, So I eventually decided that as much as I wanted the brand to be sort of an innovative and inspiring one with sustainability at the core, which is sort of our perspective right from onset, I still wanted to sort of generate revenue from doing what I love and that’s what inspired me to start Bornstarng Noire: How does Bornstarng incorporate sustainability into their designs? Ade : At Bornstarng, sustainability is at the forefront of our design philosophy. We strive to use eco-friendly materials, such as organic cotton and recycled fabrics, without compromising on style. Our design team constantly explores new ways to minimize waste and reduce our environmental impact. We also prioritize ethical sourcing and production, ensuring that our garments are made under fair working conditions. Noire: What inspired Bornstarng to embrace sustainable practices? Ade: As a brand, we believe that fashion should be a force for positive change. Witnessing the detrimental effects of fast fashion on the environment and communities, we felt a responsibility to make a difference. Embracing sustainability allows us to create beautiful garments while minimizing our ecological footprint. It’s about creating a more conscious and responsible fashion industry. Noire: How does Bornstarng engage with their customers to promote sustainability? Ade: Engaging with our customers is essential in spreading awareness about sustainability. We use social media platforms to share our sustainability initiatives, educate our audience, and encourage them to make conscious choices. We also provide information about the materials we use and the ethical practices we follow. By fostering transparency, we empower our customers to make informed decisions and join us on our sustainability journey. Noire: What are Bornstarng future plans in terms of sustainability? Ade: We are committed to continuous improvement and pushing the boundaries of sustainability. In the future, we aim to explore innovative technologies and materials that further reduce our environmental impact. We also plan to expand our circular fashion initiatives, encouraging customers to extend the lifecycle of their garments. Ultimately, our goal is to inspire other brands and consumers to embrace sustainable practices and create a more sustainable fashion industry. Concluding the interview, it’s clear that Bornstarng is not just a brand, but a beacon of innovation and sustainability in the fashion industry. Ade’s passion and commitment resonate deeply with Afrique Noire’s mission to uplift and provide a platform for artists who are making a significant impact. Bornstarng’s journey, blending creative excellence with environmental consciousness, exemplifies the essence of what we strive to showcase: artistry that inspires change and fosters a better world.