Founder’s Story with BALGA DESIGN

Balga Design is more than just a footwear brand; it’s a bridge between the past and the present, between tradition and modernity – Safa Boudokhane

In this episode of Founder’s Story, we had the exciting opportunity to sit down with the brilliant Safa Boudokhane, founder of Balga Design. She shared her inspiring journey as a Tunisian footwear designer, from her early beginnings to where she is today. It’s a story you want to know about—enjoy the read!

Please introduce yourself: 

Hello! My name is Safa Boudokhane, and I am from Tunisia, currently residing in Montreal, Canada. I am the founder and CEO of Balga Design, a footwear brand that draws inspiration from my Tunisian roots. We specialize in creating handcrafted shoes that revisit the traditional balgha, an essential element of Tunisian heritage.

What does “Balga” mean and why the name?

The word balga refers to a traditional, backless slipper worn in Tunisia, typically made from leather.It is a symbol of Tunisian craftsmanship and culture. I chose this name because it perfectly encapsulates the essence of my brand: a connection to our roots, combined with modern design and artistry. By naming the brand Balga, I aim to preserve and evolve this ancient footwear tradition, allowing it to find a place in today’s fashion world.

 

How did your fashion journey begin?

 

My fashion journey started with a deep passion for design and a profound respect for cultural heritage. As an interior designer, I had always been drawn to artistry and craftsmanship. Over time, I realized that the same values could be applied to fashion, specifically footwear, which led me to create a brand that represents both my cultural background and my creative vision. I wanted to offer something unique, bridging tradition with modernity, and that’s how Balga Design was born.

Why did you choose to integrate Tunisian culture into your brand?

 

For me, integrating Tunisian culture into my brand was a natural choice. Tunisia has a rich heritage of craftsmanship, particularly in embroidery, leatherwork, and textiles. I wanted to highlight these traditions, many of which are at risk of being lost, and show how they can be reimagined for contemporary fashion. By blending Tunisian embroidery techniques, like cannetille, with modern designs, I aim to bring a piece of Tunisia to a global audience.

 

 

 

How do you collaborate with local artisans to maintain cultural authenticity?

 

Collaboration with local artisans is at the heart of Balga Design. I work closely with skilled craftspeople who specialize in traditional embroidery, leatherwork, and other artisanal techniques. These artisans have inherited centuries-old skills, and by working together, we ensure that every piece we create maintains cultural authenticity while also pushing the boundaries of design. It’s a partnership built on mutual respect, with a shared goal of preserving and promoting Tunisian craftsmanship.

 

 

Could you elaborate on the stories or narratives behind your collection – The Dance of Water?

 

The collection The Dance of Water is inspired by the importance of water in Tunisia, not only as a life source but also as a symbol of flow, fluidity, and movement. Water has played a central role in shaping Tunisian culture, from the ancient Roman aqueducts to the Mediterranean coastlines. Each piece in the collection reflects the flowing, organic shapes and patterns found in nature, while the intricate embroidery represents the ripples and reflections of water. The collection is a tribute to the grace and power of water, both as an element and as a symbol of life.

 

What is your favorite piece from the collection?

 

My favorite piece from the collection is the Ocean sandals. This design is inspired by the vastness and serenity of the sea, with flowing, wave-like patterns that evoke the movement of water. The deep blue tones and intricate cannetille embroidery reflect the beauty and mystery of the ocean. These sandals symbolize tranquility and depth, making them both visually stunning and deeply meaningful to me.

 

 

Ocean Sandals

 

What’s your favorite thing about being a footwear designer?

 

My favorite thing about being a footwear designer is the ability to blend art, culture, and functionality. Footwear isn’t just about aesthetics; it’s about creating something that people can wear and experience in their daily lives. I love the challenge of combining the beauty of traditional craftsmanship with the practicality and comfort of modern shoes. Designing footwear allows me to express my creativity while also preserving a piece of my heritage.

 

 

 

What are the obstacles you face as a designer building a footwear brand?

 

One of the biggest challenges is maintaining the balance between tradition and innovation. It’s important for me to stay true to the heritage elements of the brand, but at the same time, I have to adapt to the ever-changing fashion industry. Sourcing high-quality materials and finding skilled artisans who understand the intricate techniques we use can also be difficult. Additionally, as a new brand, building awareness and gaining a foothold in the market takes time and effort, especially in a competitive field like footwear design.

 

 

 

What’s something you wish you knew when you were just starting out in your career?

 

I wish I had known how essential patience and resilience are in this industry. Building a brand, especially one that involves traditional craftsmanship, takes time. There are no shortcuts when it comes to quality and authenticity. If I had realized earlier that success isn’t immediate and that the process itself is rewarding, I might have embraced the challenges with less frustration and more excitement.

 

What would you like to add that has not been mentioned?

 

Balga Design is more than just a footwear brand; it’s a bridge between the past and the present, between tradition and modernity. I am deeply committed to preserving the cultural heritage of Tunisia through my designs, while also introducing this rich artistry to the world. It’s a journey of passion, creativity, and respect for craftsmanship, and I’m excited to see where it leads.

 

 

 

 

 

 

Thank you for joining us on this episode of Founder’s Story with Afrique Noire.

 

Stay connected with Afrique Noire Magazine here on Instagram and join our fast growing community here on TikTok

 

You can also follow Balga Design here on Instagram

 

Watch out for Episode 2!

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