In this month’s episode of African Creative Stories, we had the pleasure of interviewing two incredible models: Jesujoba Isaac (AWE) from Nigeria and Lelam Nombewu from South Africa. They shared their experiences about the realities of being a model in Africa and offered insights on how the industry can improve. We hope you enjoy this episode as much as we did!
In conversation with the first model
What’s your name, and which country do you reside in?
My name is Jesujoba Isaac, AWE. I currently reside in Lagos, Nigeria where I work as a model and performance poet.
What’s your fondest memory as a model?
I now have quite a few memories; working with one of the best photographers in Lagos, walking the runway at Lagos Fashion Week and featuring on the GTCO Fashion Weekend campaign. It’s been such a ride, and a long time coming.
What improvements do you think the modeling industry in Africa needs?
I honestly feel that there have been too many rejections, even when a model practically meets the criteria for a shoot or fashion show. It’s too political, which makes it difficult for the new generation of models to thrive. From my personal experience, it’s a painful process fighting your way to the top. I don’t think there should be any boxes whatsoever—there’s room for everybody..
In conversation with the second model
What’s your name, and which country do you reside in?
My name is Lelam Nombewu, and I’m from Cape Town, South Africa, where I still reside.
What’s your fondest memory as a model?
One of my fondest memories as a model was working with Michael Ludwig Studios. The experience was incredibly special to me because it wasn’t just about the work, it was about the lessons I learned from Michael.
Their patience, willingness to teach without criticism, and dedication to their craft were things that left a lasting impact on me. It taught me so much about the industry and, more importantly, about myself.
What improvements do you think the modeling industry in Africa needs?
When it comes to the African modeling industry, I believe there is a pressing need for greater diversity and representation. While there has been a growing focus on African beauty, a significant gap remains in representing the full spectrum of our continent’s diversity. From different cultures, body types, and skin tones, Africa has so much more to offer than what is typically portrayed in the media. People often hold a narrow view of what an African model should look like, but the reality is that we come from a rich variety of backgrounds, and this diversity deserves to be celebrated.
Furthermore, I believe Africa needs to invest more in talent development. We have incredible potential, but it often goes unrecognized due to a lack of platforms to showcase and nurture this talent. Many aspiring models struggle to access proper training, mentorship, and professional development opportunities. With more resources, workshops, and agencies dedicated to guiding and uplifting young talent, we could build a more professional and sustainable modeling industry.
Thank you for joining us on this episode ofAfrican Creative Stories. Stay connected with Afrique Noire Magazine here on Instagram and join our fast growing community here on TikTok
