Recent Posts

Editorials

The Shape of Our Hands – Our essence as an African Magazine

Written by Oluwakemi Adedoyin There is a rhythm to the way we create.   The steady tap of a tailor’s shears slicing through Ankara. The hum of a loom as Malian indigo-dyed cotton is pulled tight, the weaver’s fingers moving like a prayer. The quiet breath of a sculptor in Ghana, coaxing form from wood, whispering to it as he carves. Across Africa, creation is not just about making things—it is about making meaning. It is a lineage, a way of saying, we were here, we are here, we will always be here. Afrique Noire Magazine is an archive of this rhythm, this knowing. It does not seek to convince the world that Africa belongs in the global creative conversation. It simply shows the truth: we have always been the foundation of it. We Carry What Came Before Turn the pages, and you will see that our past is not behind us. It moves with us. It threads itself through Hertunba’s upcycled garments, stitched from fabric that once belonged to another life. It dances in the beadwork of Mairachamp, where every color choice is a coded message. It echoes in the bold architecture of Jomo Furniture’s designs, which draw from centuries of African form and philosophy.   For too long, African creativity has been framed as something new, as if we are just now stepping into innovation. But this issue reminds us that we are not reinventing; we are continuing. We are taking the work of our grandmothers and great-grandmothers—the weavers, the beadmakers, the poets who wrapped warnings inside verse—and remaking it in our own way. Even as we move forward, we carry them with us. The Future is Woven by Women If there is a pulse running through this issue, it is the work of African women.   Women like Margret Chola, Zambia’s Legendary Glamma, who turns age into an aesthetic, proving that beauty does not retire. Or like Tina Bakudisa Maliku, whose work on the runway is not just about wearing clothes—it is about wearing defiance, wearing home. And then there is hair.   For centuries, our hair has been a site of rebellion and remembrance, a place where culture was braided and coiled into something too intricate to be erased. Yet, for generations, African hair was told to be smaller, to be straighter, to take up less space.   Now, across the continent, hair is reclaiming its voice. It is being stacked into architectural shapes that tell stories. It is being adorned with cowries and beads that whisper of ancestry. It is becoming the centerpiece of fashion campaigns, no longer treated as an afterthought. Hair is not just hair. It is art. The Hands That Shape Tomorrow It is easy to talk about Africa in abstractions—potential, possibility, promise. But the creatives in this issue refuse to exist as an idea of what Africa could be.   Right now, Ethiopian girls are skating through the streets of Addis Ababa, rewriting the rules of belonging. Right now, Senegalese photographers are capturing portraits that exist at the intersection of past and prophecy. Right now, Moroccan designers are blending ancient embroidery techniques with avant-garde silhouettes, proving that fashion is not just what we wear; it is what we remember.   And right now, in the quiet of a workshop, somewhere between fabric and needle, an artisan is making something that will be worn and passed down.   Something shaped by the hands that came before. Something waiting for the hands that will come after. What We Build is Ours African creativity has spent too long being extracted, repackaged, and sold back to us as a trend. Our prints, our textiles, our hairstyles have traveled the world, stripped of their origins, with no credit given to the hands that made them.   But here, in these pages, there is no extraction. No dilution.   This is an issue of full credit. Of full ownership. Of full agency.   It is not about asking for a seat at someone else’s table. It is about reminding the world that the table itself was carved from our wood, built by our hands, polished by our labor. And if it no longer serves us? We will make a new one. Because that is what we do. We make. We shape. We create.  And we always have. Launching This Sunday, April 13. Join the waitlist here for early access

Beauty/Fashion

It’s Time to Wear Our Story: CelinaRob’s Ọngọ́ Ními Collection Honors Heritage and Identity

Fashion has evolved beyond mere clothing—it’s now a medium of empowerment, self-expression, and cultural preservation. CelinaRob, a Nigerian-born brand, embodies this transformation by creating pieces that tell stories, honor heritage, and celebrate identity.     With their latest collection, Ọngọ́ Ními—which means “Know Yourself” in Ijaw—CelinaRob invites us on a journey of self-awareness and reconnection to our roots. Inspired by the belief that understanding who we are brings us home, this collection reimagines the traditions that shaped us, merging past and present in an elegant, contemporary form.     The Ọngọ́ Ními collection is deeply influenced by the way our mothers cherished and preserved their most treasured fabrics, unveiling them only for significant occasions. CelinaRob honors this tradition by infusing timeless elegance with a modern perspective.   Each piece is crafted with cultural authenticity, drawing inspiration from different regions of Nigeria:   Handwoven Ikaki Fabric – Sourced from Port Harcourt, this fabric is crafted using age-old weaving techniques passed down through generations. Classic Silhouettes – A contemporary take on traditional styles worn by the women before us.   Rich, Earthy Tones – Reflecting the landscapes and deep cultural roots of the Niger Delta. Why This Collection is Special Beyond aesthetics, Ọngọ́ Ními is a celebration of resilience, history, and craftsmanship. Each piece carries the weight of identity, strength, and tradition, serving as a tribute to the rich heritage that shapes us. More than fashion, it is a commitment to sustainability and ethical production, spotlighting artisans like Mrs. Joy Joseph, a skilled weaver preserving her family’s craft and keeping local artistry alive. At its core, this collection is about women—made by them, for them, and in honor of the generations who paved the way before us. Through Ọngọ́ Ními, CelinaRob reminds us that fashion is more than fabric—it’s a reflection of who we are, where we come from, and the stories we carry forward. Disover more masterpiece by CelinaRob here on Instagram and shop the collection here

Ugo Monye
Runway

Not Just Fabric: African Designers are Stitching Identity and Power

Written by Oluwakemi Adedoyin What if I told you that the clothes you wear could tell a story? Not just where you bought them, but who you are, where you come from, and the power you hold. For African designers and tailors, fashion is not just about looking good—it’s about making a statement, reclaiming narratives, and weaving identity into every stitch. These creators are not merely cutting and sewing fabric; they are sculpting culture, reviving traditions, and breaking boundaries. From the intricate hand-dyeing techniques of Mali’s Bogolanfini (mud cloth) to the regal Kente weaves of Ghana, African designers have always used fashion as a language—one that speaks of heritage, resilience, and modern reinvention. But today, something even more extraordinary is happening. African designers aren’t just making clothes—they’re redefining what fashion can be. They are pushing past the “traditional prints” stereotype and proving that fashion is architectural, avant-garde, and boundary-breaking. Designers like Thebe Magugu, the first African to win the LVMH Prize, blend sharp tailoring with cultural storytelling, creating pieces that celebrate South African heritage in contemporary silhouettes. Meanwhile, Lisa Folawiyo transforms Ankara fabric with intricate embellishments, proving that traditional textiles can be both high fashion and globally relevant. Whether it’s couture gowns that tell the stories of ancient kingdoms, bold streetwear reflecting the pulse of modern African youth, or sustainable pieces made from upcycled materials, designers across the continent and the diaspora are making it clear: This is not just fabric. This is power. The Storytellers Behind the Seams Fashion in Africa has always been a language. While African fashion has always been a vessel for heritage and resilience, today’s designers are taking that legacy a step further—challenging norms and redefining global fashion standards. 1.  A Dress That Speaks Before You Do Have you ever seen a dress so bold it stops conversations? African designers are masters of creating statement pieces with deep cultural and personal significance. Think about the Asooke bridal gowns of Nigeria, handwoven with shimmering threads, each stripe symbolizing the wearer’s lineage and family prestige. Or the Zulu beadwork-infused designs of South Africa, where every color holds a hidden message. For instance, the blue bead in Zulu culture signifies faithfulness and love. Designers today are reinterpreting these elements for a global audience. A sculpted gown made from repurposed Adire fabric? A streetwear hoodie lined with Maasai Shuka cloth? These creations remind us that African heritage is alive and evolving—not just something to be framed in museums. 2. The Architects of Identity African designers don’t just follow trends—they set them. By playing with form, texture, and silhouette, they turn fashion into architecture, movement, and poetry.   Take, for example, the rise of Afrofuturism in fashion. Designers blend ancient African aesthetics with futuristic elements, creating pieces that look like they belong in both a Nollywood epic and a sci-fi blockbuster. Everyday styles are also becoming more experimental. In Dakar, tailors fuse European tailoring with African prints, creating sharply cut suits in explosive colors. In Nairobi, deconstructed kitenge jackets blend vintage and modern vibes. This isn’t just fashion; it’s a reclamation, a declaration that Africa is not behind; it is ahead, forging new paths in style and creativity. 3. Fashion as Resistance, Fashion as Power   Clothing has always been a form of resistance in Africa. During colonial times, wearing indigenous fabrics was an act of defiance. When the British imposed dress codes in Kenya, the Mau Mau freedom fighters rejected Western attire, choosing instead to wear traditional shukas and handmade garments as symbols of their fight against colonial rule. Similarly, Nelson Mandela’s signature Madiba shirts—vibrant, loose-fitting, and distinctly African—became a quiet but powerful statement against Western formalwear, reinforcing the idea that African leaders could define their own image on the world stage. Today, African designers continue to use fashion as a tool for empowerment: In Ghana, young designers are reclaiming Kente from being just “ceremonial wear” and turning it into everyday streetwear—an assertion that pride in heritage is not just for special occasions. In Nigeria, designers are challenging gender norms, crafting androgynous outfits that blur the lines between masculine and feminine. In South Africa, Black-owned luxury brands are challenging the European-dominated fashion industry, proving that African opulence is world-class.   Fashion is no longer just about looking good; it’s about making a statement. And African designers are making theirs loud and clear. The impact of African designers is now felt across the globe. Beyoncé, Rihanna, Zendaya, and Lupita Nyong’o have all donned African designers on red carpets and in music videos. Luxury fashion houses are collaborating with African brands, eager to tap into the continent’s creativity. But the real revolution? It’s happening at home. African designers are building ecosystems; training tailors, creating sustainable supply chains, and reviving lost textile traditions. The future of fashion is not just about exporting African designs to the world. It’s about making Africa the center of global fashion innovation. African fashion is not a trend. It’s not an aesthetic phase. It is a force. One that stitches together the past, present, and future into something bold, unshakable, and revolutionary. Because this is not just fabric.This is not just fashion.   This is identity, stitched in power.

Beauty/Fashion

African Ancestors – The Fashion Trendsetters

Written by: Khadijah Yusuf Ali  For centuries, African ancestors have shaped global fashion. From jewelry to hairstyles and textiles, their influence is everywhere—even if the world doesn’t always recognize it.   Today, our ancestors’ styles continue to inspire modern fashion. Their attire, hairstyles, body marks, and jewelry inspire both the old and young across different continents, including Asia and Europe. We see how people try to recreate the way our emperors, elders, and indigenous people dressed. The world has adopted African culture and even turned it into trends. Non-Africans wear cornrows, tie-dye clothes have made their way into high fashion and streetwear, and knitted garments have become a staple among fashion enthusiasts. The stacking of jewelry—whether maximalist or minimalist—is now a global styling technique embraced across various fashion aesthetics, from boho and streetwear to old money and high fashion Celebrities and influencers like Tems, Bonang Matheba, and Aminata Mboup are heavily influenced by their African roots and are recognized for their bold and unique fashion styles. Cleopatra of Egypt Cleopatra, often described as stunning, wore exquisite garments of Egyptian heritage, including the kalasiris—a close-fitting sheath dress made of linen that left the chest bare. She often paired it with a gorgerine, a metal disc worn on the chest, among other embroidered robes. Cleopatra was also known for her elaborate accessorizing. She adorned herself with anklets, massive snake-shaped armbands, and bold bangles. Her beauty regimen included bright green paste under her eyes, blue on her eyelids, and black kohl eyeliner—techniques that continue to influence beauty trends today, with many dressing as Cleopatra for Halloween and other celebrations. The Kingdom of Kush The Kingdom of Kush has also played a significant role in modern fashion. Between 1780-1580 BC, Kushite women adorned themselves with beautiful beaded jewelry and used bronze mirrors. Wearing gold jewelry was a common practice. Princess Armenil Dis, who lived in the 8th century, wore exquisite gold rings, bracelets, and colorful beaded jewelry, some of which were made from ostrich eggshells. Queen Amanishakheto, always covered in gold jewelry, was an inspiration to women in her culture—queens, nobles, and commoners alike—who wore varying degrees of adornment. The contrast of gold against their deep brown skin enhanced its beauty. Kushite kings and men were also fashion-forward, wearing tight-fitting crowns—skullcaps made of leather or metal with the sacred serpent symbol. They accessorized with cord necklaces that draped over their shoulders and backs, while their leather sandals, sometimes dyed in green, red, or yellow, were stamped with snake-like patterns. West Africa’s Gold Adornments In West Africa, Adinkra symbols are used to craft gold jewelry among the Akan people of Ghana. These bold gold pieces take various shapes, like the mudfish, symbolizing nourishment and protection, often crafted into rings or necklaces. These traditional adornments have inspired both local and international fashion brands. Schiaparelli, known for its bold gold accessories, incorporates African influences into its designs, from bags to jewelry and even dresses. African designers, such as Adebisi Adedjouma, founder of ILE-IFE, continue to celebrate African heritage through jewelry. VANLELES-DIAMONDS ethically sources 75% of its precious stones and metals from Africa, further showcasing the continent’s influence in high-end jewelry. As demand for bolder fashion statements grows, Benin bronzed sculptures, historically used in art, have become statement jewelry pieces, with brands like TrufacebyGrace incorporating these influences into their collections. North African Beauty Practices In North Africa, the Berber people of Morocco wear a blue veil called the litham, dyed with the nila plant, which also treats skin conditions. Women rub the fabric on their faces when going out, leaving behind a blue residue that protects the skin from the sun—an early form of sun protection that has evolved into modern sunscreen. The nila plant was not the only one used in beauty. Henna, derived from its tree, was applied to hair and hands, a practice still widely embraced today. Kohl, used as black eyeliner, remains a staple in the beauty industry, influencing the popularity of smokey eyes and bold eye makeup trends. Henna remains integral to African culture, particularly among the Hausa of Northern Nigeria and Kushite women, where intricate designs are applied for celebrations such as Eid. Today, non-Africans have adopted it as temporary tattoos. Textiles and Patterns African textiles continue to influence fashion worldwide. Adire (tie-dye), originating from Ogun State, Nigeria, was first produced in Abeokuta by the Yoruba people in the early 20th century. It is crafted using hot wax to create patterns before being dyed with extracts from the elu plant. This traditional art has inspired designers globally. Nigerian-owned brand Dye Lab creates contemporary clothing and accessories, such as bags, using adire. Ade Bakare Couture in London also incorporates adire into eccentric designs. The widely popular ‘bubu’ outfit, indigenous to West Africa, Sudan, and other African regions, has evolved into the ‘rich auntie gown,’ a modern reinterpretation of a traditional style. Africa has always been a land of color, with its textiles, art, and culture embracing bold hues. While many societies favor muted tones like grey and black, African cultures celebrate vibrant colors like red, yellow, and green, made from natural sources such as henna (orange), mint (green), and saffron (yellow). Africa’s love for bold colors has undeniably influenced global fashion trends. Adinkra symbols are also prominent in textile designs, used to create cultural pieces that are transformed into clothing, bags, and more. Two-Piece Outfits and Skirt Styles The Yoruba women traditionally wore the Iro and Buba—a two-piece outfit consisting of a loose-fitting top and a wrapped skirt. Similarly, ancient Egyptians of the upper class wore the schenti, a knee-length kilt wrapped around the waist. These traditional garments can be seen as inspirations for modern two-piece outfits, including skirts that sit perfectly on the hips, often paired with crop tops. The Power of African Hairstyles Hairstyles in Africa are more than just beauty—they are a form of art, representation, and communication. Different tribes have distinct styles, each carrying deep cultural significance. From intricate braiding techniques to elaborate hair adornments, African hair has

Editorials

Why African Hairstyles Remain Unmatched

As told by Christèle Codo, Founder of Afro Ele Hair Artistry  Afro Hair Artistry has been an incredible journey, especially for me as a hair artist and founder. I created this concept because I saw a gap in the African hair industry, one that lacked deep representation of Black hair culture, heritage, and artistry. I believe there is so much more to explore when it comes to hair, not just as a form of beauty but as an artistic and cultural statement. Hair artistry has the power to transcend fashion and traditional styling, and since childhood spending time in my mother’s salon; I have dreamed of pushing its boundaries. Today, I am living that dream, creating with Natural vegan hair fibers, synthetic hair, wool, and other materials to craft unique, aesthetic hairstyles that inspire. Over the past five years, I have seen the impact of this movement, empowering women, aspiring hairstylists, and artists to embrace creativity and self-expression. Yet, beyond the artistry, I am equally committed to hair health. As a public health graduate, I understand the importance of educating women on safe hair practices, from extensions to hair products. It is not just about celebrating our artistry but also about protecting and loving our natural crowns. Every hairstyle I create is designed to make women feel beautiful, confident, and magical because we are magical beings. Looking ahead, Afro Ele Hair Artistry is set to expand across the African continent, bringing our vision to new heights and making an even greater impact in the next five years. Explore more iconic hairstyles by Afro Ele Hair Artistry here on Instagram

Culture

The Journey of an Art Director & Creative Producer

On this month’s episode of African Creative Stories, we had an inspiring conversation with Piiiirre, a talented art director based in Canada. Enjoy! Kindly introduce yourself My name is piiiirre, I am originally from Senegal and I am currently based in Montreal, Canada What characteristic about yourself do you love the most? I love the way my mind clicks—how I see the world in new angles every time, and how I channel that into art to answer the big questions society throws at us. For those unfamiliar with art direction, how would you describe it? Creative direction is the thought process behind an idea, with the goal of bringing it to life in a creative way. It’s about envisioning what the idea should be, why it matters, and how to express it across different mediums. Creative direction spans across all fields, from business to music to sports and is the foundation for every project. Art direction, on the other hand, is the actual visual representation of that idea. The art director takes the concept imagined by the creative director and works to bring it to life—coordinating the production, from visuals to details. In my case, that means overseeing photoshoots, commercials, and events to make the vision a reality. Though they’re distinct roles, these two roles are intertwined, with the creative direction setting the vision and the art direction turning it into something people can see and experience. Walk us briefly through your journey—when did you start, what inspired you to pursue this path, and how did you know it was the right career for you? When I was 10, I started designing clothes and dancing. By 16, I created my first piece for a school show, despite not really knowing how to properly sew with a machine or create patterns. I was always the one coming up with ideas for events or parties I was planning, driven by a deep, natural creativity. Growing up, I’d take walks in Brussels, snapping pictures with my father’s camera, or style myself in unique ways. I’d perform in dance and theater shows in front of large crowds in Egypt, always feeding off that creative energy. When I moved to Montreal for my studies, I realized I wanted to try modeling for fun. I had been offered gigs before but always hesitated. Eventually, modeling turned more serious, and I started doing content creation, collaborating with brands to create visual content. As I gained more experience, I decided to produce my first photoshoot with myself as the model. That’s when I discovered my love for creative and art direction. It became clear that I was building my portfolio by working on projects for local brands and my own personal ventures, often leading a team in the process. I had no idea what I was doing had a name until I researched it. That’s when I realized I was an art director and creative producer. Everything inspires me—whether it’s people, quotes from my relatives, movies, books, fashion, or nature. But what really drives me is using creativity to explore and answer the societal questions that have always been on my mind. I think I knew I was on the right path when I wrapped up a 12-hour shoot. Instead of feeling drained, I was full of energy, motivated, and inspired to do more. I could have easily done another shoot the next day. I think it’s important to recognize whether your work drains you or pushes you to the next level. And that’s when I knew this was the career for me. Can you tell us about your favorite project? Why is it your favorite? The Teranga Yearbook is by far my favorite project. It’s a celebration of my country, Senegal, and an exploration of its rich cultures and diverse ethnicities. What I love most is using my art to teach people about cultures they might not have known about, and celebrating African excellence. This project takes a profound journey into the diversity of Senegalese ethnicities, showcasing their essence through the language of accessories, the eloquence of clothing, the artistry of makeup, and the powerful energy they radiate. It’s a personal and collective voyage—a reconnection to cultural roots. The project echoes the empowering anthem, “our roots, our land, never yielding,” a mantra of resilience and pride. The significance of the yearbook goes beyond its physical pages. It stands as a symbol of enlightenment, a vessel for wisdom that has the power to transform. True empowerment comes through understanding, and this project aims to shine a light on the beauty and strength of black African identity, offering a narrative of unity and resilience. Do you have any words of advice or encouragement for aspiring art directors and visual storytellers? Something I realized is to not wait for someone to come to you and give you a chance, you need to create your own chances and you need to be bold. And along the way, it’s crucial to understand your true intention behind your art. Is it about money? Fame? Recognition? Collaboration? Or is it the love of the craft, the passion, or even the desire to educate? Knowing your why will guide your journey and keep you grounded when things get tough. Thank you for joining us on this month’s episode of African Creative Stories Stay connected with Afrique Noire Magazine here on Instagram and join our fast growing community here on TikTok You can follow Piiiirre here and here on Instagram Watch out for March’s Edition.

Features

Taupe Tools is Redefining Hair Care for Black Women

“We are more of a solution-based brand for black women and Black hair care. So I feel like it’s like for us, by us.”   Meet Fola Fash, the visionary behind TAUPE TOOLS. In this edition of Founder’s Story by NOIRE, we had an insightful conversation with Fola Fash about her entrepreneurial journey—the challenges, the lessons, and the wins. Explore her story and get inspired! For over a decade, the founder of TAUPE TOOLS, Fola Fash, has been at the forefront of the hair care industry, refining her craft as a hairstylist and salon owner. With years of experience and a passion for problem-solving, she has built a brand that caters specifically to the needs of Black women—offering innovative, solution-driven tools designed for textured hair. Bridging the Gap in Hair Care TAUPE TOOLS was born out of necessity. While running TAUPE, her Lagos-based salon, she noticed a recurring challenge—many of her clients wanted sleek, straight styles but feared heat damage. Despite performing countless silk presses with expert precision, she saw that clients struggled to replicate the results at home. “I felt like there was a gap in the market for easy-to-use tools that are straight to the point,” she explains. “As a hairstylist, I want to provide solutions. Our clients loved how we did their silk presses, and they never experienced heat damage. That’s what inspired our first product—the TAUPE TOOLS Silk Press Straightener—which delivers sleek results in just one pass without compromising hair health.” From that single innovation, TAUPE TOOLS evolved into a full-fledged brand, committed to empowering Black women with professional-grade tools designed for their hair textures. From London to Lagos: A Global Hair Education Her journey in hair care began in London, where she trained at the prestigious Sassoon Academy. While the school focused primarily on European hair, it provided her with a strong foundation in cutting and coloring techniques. However, she knew she needed to refine her expertise in Black hair. “While I was in school, I realized I needed extra knowledge about textured hair,” she stated. “So, after my classes, I interned at a high-end Black hair salon in Knightsbridge, London. That experience was invaluable—it taught me the intricacies of caring for and styling Black hair in a luxury salon environment.” This dual education gave her a well-rounded perspective, but her mission became clear: the hair care industry already offered countless solutions for non-textured hair. What was missing were high-quality, innovative tools made for Black women, by Black women. Creating Solutions for Every Hair Type “I understand the struggle because I experience it myself” – Fola Fash The conversation around Black hair has been ongoing for years, with countless debates over the best products, routines, and techniques. Whether it’s 4C, 4A, or somewhere in between, the challenges Black women face in managing and styling their hair are diverse. “There are so many different hair types, and everyone has a different method that works for them. My goal with TAUPE TOOLS  is to create products that simplify the process—taking the guesswork out of styling while maintaining hair health.” With TAUPE TOOLS, she’s not just selling hair tools—she’s offering confidence, convenience, and care. As the brand continues to grow, one thing remains at its core: innovation designed specifically for Black hair, ensuring that every woman can embrace her beauty with ease. Understanding and Addressing the Gaps One of the biggest challenges Fola noticed was that even though many women embraced their natural hair, they still wanted versatility. “A lot of people, even though they’re natural, still want variety,” she explains. “They want to be able to switch between curly and straight styles without compromising their hair health.” To support this, TAUPE TOOLS offers high-quality, textured hair extensions that mimic natural textures like kinky straight, yaki straight, and curly hair. This allows women to change their look without relying on excessive heat or chemicals that could damage their natural curls. Beyond extensions, Fola also realized that many common styling tools simply weren’t built to withstand the rigors of Afro-textured hair. “Most paddle brushes break after one or two uses when blow-drying natural hair,” she points out. Recognizing this, TAUP TOOLS launched durable paddle brushes and smoothing brushes designed for both natural hair and extensions, ensuring longevity and effective styling. A Hairstylist’s Edge in Product Development Fola’s deep understanding of hair—gained through years of working with diverse textures—gives her an advantage. Unlike many brands that rely solely on market research, she gets direct feedback from clients in her salon every day. “I listen to my clients,” she says. “They tell me their challenges, and I develop products that solve real problems.” This customer-driven approach has been central to TAUPE TOOLS’ success. “As Black women, we all still have the same problems when it comes to hair,” she notes. Whether it’s maintaining silk presses, avoiding heat damage, or keeping twist-outs fresh for days, Fola prioritizes solutions that cater to the everyday needs of textured hair. Navigating the Business Landscape Starting and scaling a business as a Black woman in the beauty industry is no small feat. Fola’s journey hasn’t been without challenges—especially operating in Nigeria’s volatile economy, where prices fluctuate and business planning is unpredictable. But her resilience and clear vision have helped her thrive. One of her biggest lessons? Thinking about scale from the very beginning. “If you’re opening a salon, think about how you’re going to scale before you even open,” she advises aspiring entrepreneurs. This forward-thinking approach led her to expand beyond the limitations of a physical salon into e-commerce, allowing TAUPE TOOLS to serve customers internationally, with a warehouse based in the UK for seamless global shipping. Inspiring the Next Generation Beyond providing solutions, TAUPE has also set a new standard in the African beauty industry. When Fola launched her premium salon in Nigeria, many were skeptical about her pricing model. “People didn’t understand why I was charging what I charged, but my clients kept coming,” she recalls. Over time, her success helped shift industry

Features

A Story of Art, Passion, and Growth with Tshidiso Mothusi

This episode of African Creative Stories features the talented Tshidiso Mothusi Mothusi, an excellent photographer, Dive into his inspiring journey as you read on. Tell us about yourself My name is Tshidiso Mothusi Mothusi. I’m originally from Kagiso in Johannesburg’s Westrand. I graduated in biotechnology, but my heart lies in creativity, which led me to pursue freelance photography. I’ve been working as a photographer for three years while balancing my role as a supervisor at Starbucks. What’s your favorite personality trait? It has to be my outspoken nature. Growing up, I was painfully shy, which held me back socially. Over time, I worked hard to build self-love, with the gym playing a big role in my personal transformation. It also helped me maintain sobriety and boosted my confidence. How did your photography journey begin? I’ve been passionate about photography for over a decade, spending years learning about editing and capturing visuals. Three years ago, I finally had the opportunity to purchase my first professional camera, which marked the true start of my career. What’s your favorite moment during a shoot? It’s when I’m working to perfect the lighting and achieve beautifully exposed images. The satisfaction of creating visuals that both the client and I are proud of is unmatched. Do you have a favorite project so far? Definitely my collaboration with 10.01.10_0 on their new range of garments. The project gained recognition on Hypebeast Africa and even Hypebeast worldwide. It highlighted the universal nature of art and boosted my confidence as an artist. Why does this project hold such significance for you? It was my first-ever studio shoot, and I had the privilege of working with one of my favorite photographers, Calvin (you can find him on Instagram at @calvin). He assisted me with lighting, which taught me valuable techniques I now apply in and out of the studio. The experience deepened my love for photography and inspired me to keep learning. What’s one piece of advice you’d give to other creatives? Allow yourself to be different and dynamic. Pursue what brings you joy and fulfillment in your art. There are countless stories waiting to be told—so tell yours unapologetically. Tshidiso’s story is a testament to the power of passion, collaboration, and persistence. As he continues to evolve as an artist, his work inspires others to embrace their uniqueness and push the boundaries of creativity. Watch out for the next episode! Stay connected with Afrique Noire Magazine here on Instagram and join our fast growing community on TikTok. You can also follow Tshidiso Mothusi here on Instagram.

Beauty/Fashion

The Journey of Kassim Lassissi: A Cultural Visionary Behind Allëdjo

Welcome to the third episode of Founder’s Story by NOIRE! This episode marks an exciting milestone as we feature our first male founder since the series began. Meet Kassim Lassissi, the visionary behind a contemporary fashion brand that seamlessly blends culture and innovation. Dive into his inspiring journey as you read on. In a world where fashion often strays from its cultural roots, Kassim Lassissi has carved a niche by creating a brand that bridges African heritage with contemporary style. The founder of Allëdjo, Kassim has masterfully woven his rich cultural background, love for craftsmanship, and passion for storytelling into a brand that celebrates connection and identity. Born and raised between Benin Republic and France, Kassim’s journey is one of duality—a blend of two worlds that have profoundly shaped his creative and entrepreneurial path. “Growing up in Benin taught me the importance of community and heritage,” he shares. “France brought exposure to global fashion and design.” This unique blend of influences is the foundation upon which Allëdjo thrives, offering pieces that resonate deeply with both local and international audiences. The Story Behind the Name The name “Allëdjo” carries profound meaning. Derived from the Yoruba word for “visitor,” it encapsulates the essence of movement, discovery, and cultural exchange. Kassim explains, “It represents the traveler who seeks to explore the richness of different cultures while carrying the essence of their own identity. This philosophy is at the heart of everything Allëdjo creates.” This spirit of exploration is evident not only in the brand’s collections but also in Kassim’s own life, as he balances operations across Paris, Benin, Senegal, and Tunisia. While managing these diverse locations is no small feat, Kassim emphasizes the importance of clear communication and shared vision with the artisans, tailors, and factories he collaborates with. “Being based in Paris allows me to access a global network while staying deeply connected to my roots,” he adds. Travel as Inspiration For Kassim, travel is more than a pastime—it is a wellspring of inspiration that fuels his creativity. His top destinations reflect his love for craftsmanship and culture: Benin: A homage to his roots, where vibrant markets and historical richness abound. Japan: A land where meticulous attention to detail and unparalleled craftsmanship captivate him. Thailand: A seamless blend of natural beauty, design aesthetics, and everyday popular culture. These journeys have not only shaped Kassim’s worldview but also imbued Allëdjo’s collections with a sense of global connection and narrative. Celebrating Culture Through Fashion https://afriquenoirmagazine.com/wp-content/uploads/2025/01/video.mp4 At the heart of Allëdjo’s latest collection, “Dahomey Escape: Midnight Bloom,” lies a celebration of Benin’s rich history and enchanting nights. The collection pays homage to the Dahomey Kingdom, blending elegance and movement with modern versatility. Kassim’s favorite piece, the signature silk shirt, embodies this vision. “Its timeless design, luxurious feel, and cultural narrative make it a go-to piece for any occasion,” he notes. Kassim’s Favorite Piece Kassim’s favorite piece, the signature silk shirt, embodies this vision. “Its timeless design, luxurious feel, and cultural narrative make it a go-to piece for any occasion,” he notes. The Challenges of Building a Dream Kassim is candid about the hurdles he faces as an entrepreneur, particularly in balancing creative ambition with the logistical realities of running a brand across continents. Yet, his resilience shines through. “I’ve learned to navigate challenges by staying adaptable and fostering collaboration,” he says. Surrounding himself with talented individuals who understand his vision has been crucial in overcoming these obstacles. The Responsibility of an African Designer For Kassim, being an African designer is a privilege and a responsibility. “What I love most is the opportunity to share and celebrate the continent’s incredible stories, craftsmanship, and creativity with a global audience,” he reflects. Through Allëdjo, he is not just designing clothing—he is curating experiences and conversations that honor African heritage while pushing the boundaries of contemporary fashion. Advice for Emerging Designers When asked what advice he would give to budding designers, Kassim emphasizes authenticity and patience. “Embrace your unique perspective, remain true to your vision, and always prioritize quality,” he advises. “Building a brand takes time, so be patient, resilient, and open to learning.” The Legacy of Allëdjo Allëdjo is more than a clothing brand; it is a testament to Kassim Lassissi’s unwavering dedication to culture, craftsmanship, and connection. With every collection, Kassim invites us on a journey—one that celebrates the beauty of movement, the richness of heritage, and the timeless allure of storytelling. Thank you for joining us on this episode of Founder’s Story with Afrique Noire. Stay connected with Afrique Noire Magazine here on Instagram and join our fast growing community here on TikTok You can follow Alledjo here on Instagram and their founder, Kassim Lassissi here on Instagram Watch out for Episode 4!s