On this month’s episode of African Creative Stories, we had an inspiring conversation with Piiiirre, a talented art director based in Canada. Enjoy!
Kindly introduce yourself
My name is piiiirre, I am originally from Senegal and I am currently based in Montreal, Canada
What characteristic about yourself do you love the most?
I love the way my mind clicks—how I see the world in new angles every time, and how I channel that into art to answer the big questions society throws at us.
For those unfamiliar with art direction, how would you describe it?
Creative direction is the thought process behind an idea, with the goal of bringing it to life in a creative way. It’s about envisioning what the idea should be, why it matters, and how to express it across different mediums. Creative direction spans across all fields, from business to music to sports and is the foundation for every project.
Art direction, on the other hand, is the actual visual representation of that idea. The art director takes the concept imagined by the creative director and works to bring it to life—coordinating the production, from visuals to details. In my case, that means overseeing photoshoots, commercials, and events to make the vision a reality.