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Beauty/Fashion

It’s Time to Wear Our Story: CelinaRob’s Ọngọ́ Ními Collection Honors Heritage and Identity

Fashion has evolved beyond mere clothing—it’s now a medium of empowerment, self-expression, and cultural preservation. CelinaRob, a Nigerian-born brand, embodies this transformation by creating pieces that tell stories, honor heritage, and celebrate identity.     With their latest collection, Ọngọ́ Ními—which means “Know Yourself” in Ijaw—CelinaRob invites us on a journey of self-awareness and reconnection to our roots. Inspired by the belief that understanding who we are brings us home, this collection reimagines the traditions that shaped us, merging past and present in an elegant, contemporary form.     The Ọngọ́ Ními collection is deeply influenced by the way our mothers cherished and preserved their most treasured fabrics, unveiling them only for significant occasions. CelinaRob honors this tradition by infusing timeless elegance with a modern perspective.   Each piece is crafted with cultural authenticity, drawing inspiration from different regions of Nigeria:   Handwoven Ikaki Fabric – Sourced from Port Harcourt, this fabric is crafted using age-old weaving techniques passed down through generations. Classic Silhouettes – A contemporary take on traditional styles worn by the women before us.   Rich, Earthy Tones – Reflecting the landscapes and deep cultural roots of the Niger Delta. Why This Collection is Special Beyond aesthetics, Ọngọ́ Ními is a celebration of resilience, history, and craftsmanship. Each piece carries the weight of identity, strength, and tradition, serving as a tribute to the rich heritage that shapes us. More than fashion, it is a commitment to sustainability and ethical production, spotlighting artisans like Mrs. Joy Joseph, a skilled weaver preserving her family’s craft and keeping local artistry alive. At its core, this collection is about women—made by them, for them, and in honor of the generations who paved the way before us. Through Ọngọ́ Ními, CelinaRob reminds us that fashion is more than fabric—it’s a reflection of who we are, where we come from, and the stories we carry forward. Disover more masterpiece by CelinaRob here on Instagram and shop the collection here

Beauty/Fashion

African Ancestors – The Fashion Trendsetters

Written by: Khadijah Yusuf Ali  For centuries, African ancestors have shaped global fashion. From jewelry to hairstyles and textiles, their influence is everywhere—even if the world doesn’t always recognize it.   Today, our ancestors’ styles continue to inspire modern fashion. Their attire, hairstyles, body marks, and jewelry inspire both the old and young across different continents, including Asia and Europe. We see how people try to recreate the way our emperors, elders, and indigenous people dressed. The world has adopted African culture and even turned it into trends. Non-Africans wear cornrows, tie-dye clothes have made their way into high fashion and streetwear, and knitted garments have become a staple among fashion enthusiasts. The stacking of jewelry—whether maximalist or minimalist—is now a global styling technique embraced across various fashion aesthetics, from boho and streetwear to old money and high fashion Celebrities and influencers like Tems, Bonang Matheba, and Aminata Mboup are heavily influenced by their African roots and are recognized for their bold and unique fashion styles. Cleopatra of Egypt Cleopatra, often described as stunning, wore exquisite garments of Egyptian heritage, including the kalasiris—a close-fitting sheath dress made of linen that left the chest bare. She often paired it with a gorgerine, a metal disc worn on the chest, among other embroidered robes. Cleopatra was also known for her elaborate accessorizing. She adorned herself with anklets, massive snake-shaped armbands, and bold bangles. Her beauty regimen included bright green paste under her eyes, blue on her eyelids, and black kohl eyeliner—techniques that continue to influence beauty trends today, with many dressing as Cleopatra for Halloween and other celebrations. The Kingdom of Kush The Kingdom of Kush has also played a significant role in modern fashion. Between 1780-1580 BC, Kushite women adorned themselves with beautiful beaded jewelry and used bronze mirrors. Wearing gold jewelry was a common practice. Princess Armenil Dis, who lived in the 8th century, wore exquisite gold rings, bracelets, and colorful beaded jewelry, some of which were made from ostrich eggshells. Queen Amanishakheto, always covered in gold jewelry, was an inspiration to women in her culture—queens, nobles, and commoners alike—who wore varying degrees of adornment. The contrast of gold against their deep brown skin enhanced its beauty. Kushite kings and men were also fashion-forward, wearing tight-fitting crowns—skullcaps made of leather or metal with the sacred serpent symbol. They accessorized with cord necklaces that draped over their shoulders and backs, while their leather sandals, sometimes dyed in green, red, or yellow, were stamped with snake-like patterns. West Africa’s Gold Adornments In West Africa, Adinkra symbols are used to craft gold jewelry among the Akan people of Ghana. These bold gold pieces take various shapes, like the mudfish, symbolizing nourishment and protection, often crafted into rings or necklaces. These traditional adornments have inspired both local and international fashion brands. Schiaparelli, known for its bold gold accessories, incorporates African influences into its designs, from bags to jewelry and even dresses. African designers, such as Adebisi Adedjouma, founder of ILE-IFE, continue to celebrate African heritage through jewelry. VANLELES-DIAMONDS ethically sources 75% of its precious stones and metals from Africa, further showcasing the continent’s influence in high-end jewelry. As demand for bolder fashion statements grows, Benin bronzed sculptures, historically used in art, have become statement jewelry pieces, with brands like TrufacebyGrace incorporating these influences into their collections. North African Beauty Practices In North Africa, the Berber people of Morocco wear a blue veil called the litham, dyed with the nila plant, which also treats skin conditions. Women rub the fabric on their faces when going out, leaving behind a blue residue that protects the skin from the sun—an early form of sun protection that has evolved into modern sunscreen. The nila plant was not the only one used in beauty. Henna, derived from its tree, was applied to hair and hands, a practice still widely embraced today. Kohl, used as black eyeliner, remains a staple in the beauty industry, influencing the popularity of smokey eyes and bold eye makeup trends. Henna remains integral to African culture, particularly among the Hausa of Northern Nigeria and Kushite women, where intricate designs are applied for celebrations such as Eid. Today, non-Africans have adopted it as temporary tattoos. Textiles and Patterns African textiles continue to influence fashion worldwide. Adire (tie-dye), originating from Ogun State, Nigeria, was first produced in Abeokuta by the Yoruba people in the early 20th century. It is crafted using hot wax to create patterns before being dyed with extracts from the elu plant. This traditional art has inspired designers globally. Nigerian-owned brand Dye Lab creates contemporary clothing and accessories, such as bags, using adire. Ade Bakare Couture in London also incorporates adire into eccentric designs. The widely popular ‘bubu’ outfit, indigenous to West Africa, Sudan, and other African regions, has evolved into the ‘rich auntie gown,’ a modern reinterpretation of a traditional style. Africa has always been a land of color, with its textiles, art, and culture embracing bold hues. While many societies favor muted tones like grey and black, African cultures celebrate vibrant colors like red, yellow, and green, made from natural sources such as henna (orange), mint (green), and saffron (yellow). Africa’s love for bold colors has undeniably influenced global fashion trends. Adinkra symbols are also prominent in textile designs, used to create cultural pieces that are transformed into clothing, bags, and more. Two-Piece Outfits and Skirt Styles The Yoruba women traditionally wore the Iro and Buba—a two-piece outfit consisting of a loose-fitting top and a wrapped skirt. Similarly, ancient Egyptians of the upper class wore the schenti, a knee-length kilt wrapped around the waist. These traditional garments can be seen as inspirations for modern two-piece outfits, including skirts that sit perfectly on the hips, often paired with crop tops. The Power of African Hairstyles Hairstyles in Africa are more than just beauty—they are a form of art, representation, and communication. Different tribes have distinct styles, each carrying deep cultural significance. From intricate braiding techniques to elaborate hair adornments, African hair has

Beauty/Fashion

The Journey of Kassim Lassissi: A Cultural Visionary Behind Allëdjo

Welcome to the third episode of Founder’s Story by NOIRE! This episode marks an exciting milestone as we feature our first male founder since the series began. Meet Kassim Lassissi, the visionary behind a contemporary fashion brand that seamlessly blends culture and innovation. Dive into his inspiring journey as you read on. In a world where fashion often strays from its cultural roots, Kassim Lassissi has carved a niche by creating a brand that bridges African heritage with contemporary style. The founder of Allëdjo, Kassim has masterfully woven his rich cultural background, love for craftsmanship, and passion for storytelling into a brand that celebrates connection and identity. Born and raised between Benin Republic and France, Kassim’s journey is one of duality—a blend of two worlds that have profoundly shaped his creative and entrepreneurial path. “Growing up in Benin taught me the importance of community and heritage,” he shares. “France brought exposure to global fashion and design.” This unique blend of influences is the foundation upon which Allëdjo thrives, offering pieces that resonate deeply with both local and international audiences. The Story Behind the Name The name “Allëdjo” carries profound meaning. Derived from the Yoruba word for “visitor,” it encapsulates the essence of movement, discovery, and cultural exchange. Kassim explains, “It represents the traveler who seeks to explore the richness of different cultures while carrying the essence of their own identity. This philosophy is at the heart of everything Allëdjo creates.” This spirit of exploration is evident not only in the brand’s collections but also in Kassim’s own life, as he balances operations across Paris, Benin, Senegal, and Tunisia. While managing these diverse locations is no small feat, Kassim emphasizes the importance of clear communication and shared vision with the artisans, tailors, and factories he collaborates with. “Being based in Paris allows me to access a global network while staying deeply connected to my roots,” he adds. Travel as Inspiration For Kassim, travel is more than a pastime—it is a wellspring of inspiration that fuels his creativity. His top destinations reflect his love for craftsmanship and culture: Benin: A homage to his roots, where vibrant markets and historical richness abound. Japan: A land where meticulous attention to detail and unparalleled craftsmanship captivate him. Thailand: A seamless blend of natural beauty, design aesthetics, and everyday popular culture. These journeys have not only shaped Kassim’s worldview but also imbued Allëdjo’s collections with a sense of global connection and narrative. Celebrating Culture Through Fashion https://afriquenoirmagazine.com/wp-content/uploads/2025/01/video.mp4 At the heart of Allëdjo’s latest collection, “Dahomey Escape: Midnight Bloom,” lies a celebration of Benin’s rich history and enchanting nights. The collection pays homage to the Dahomey Kingdom, blending elegance and movement with modern versatility. Kassim’s favorite piece, the signature silk shirt, embodies this vision. “Its timeless design, luxurious feel, and cultural narrative make it a go-to piece for any occasion,” he notes. Kassim’s Favorite Piece Kassim’s favorite piece, the signature silk shirt, embodies this vision. “Its timeless design, luxurious feel, and cultural narrative make it a go-to piece for any occasion,” he notes. The Challenges of Building a Dream Kassim is candid about the hurdles he faces as an entrepreneur, particularly in balancing creative ambition with the logistical realities of running a brand across continents. Yet, his resilience shines through. “I’ve learned to navigate challenges by staying adaptable and fostering collaboration,” he says. Surrounding himself with talented individuals who understand his vision has been crucial in overcoming these obstacles. The Responsibility of an African Designer For Kassim, being an African designer is a privilege and a responsibility. “What I love most is the opportunity to share and celebrate the continent’s incredible stories, craftsmanship, and creativity with a global audience,” he reflects. Through Allëdjo, he is not just designing clothing—he is curating experiences and conversations that honor African heritage while pushing the boundaries of contemporary fashion. Advice for Emerging Designers When asked what advice he would give to budding designers, Kassim emphasizes authenticity and patience. “Embrace your unique perspective, remain true to your vision, and always prioritize quality,” he advises. “Building a brand takes time, so be patient, resilient, and open to learning.” The Legacy of Allëdjo Allëdjo is more than a clothing brand; it is a testament to Kassim Lassissi’s unwavering dedication to culture, craftsmanship, and connection. With every collection, Kassim invites us on a journey—one that celebrates the beauty of movement, the richness of heritage, and the timeless allure of storytelling. Thank you for joining us on this episode of Founder’s Story with Afrique Noire. Stay connected with Afrique Noire Magazine here on Instagram and join our fast growing community here on TikTok You can follow Alledjo here on Instagram and their founder, Kassim Lassissi here on Instagram Watch out for Episode 4!s

Beauty/Fashion

Founder’s Story with BALGA DESIGN

Balga Design is more than just a footwear brand; it’s a bridge between the past and the present, between tradition and modernity – Safa Boudokhane In this episode of Founder’s Story, we had the exciting opportunity to sit down with the brilliant Safa Boudokhane, founder of Balga Design. She shared her inspiring journey as a Tunisian footwear designer, from her early beginnings to where she is today. It’s a story you want to know about—enjoy the read! Please introduce yourself:  Hello! My name is Safa Boudokhane, and I am from Tunisia, currently residing in Montreal, Canada. I am the founder and CEO of Balga Design, a footwear brand that draws inspiration from my Tunisian roots. We specialize in creating handcrafted shoes that revisit the traditional balgha, an essential element of Tunisian heritage. What does “Balga” mean and why the name? The word balga refers to a traditional, backless slipper worn in Tunisia, typically made from leather.It is a symbol of Tunisian craftsmanship and culture. I chose this name because it perfectly encapsulates the essence of my brand: a connection to our roots, combined with modern design and artistry. By naming the brand Balga, I aim to preserve and evolve this ancient footwear tradition, allowing it to find a place in today’s fashion world.   How did your fashion journey begin?   My fashion journey started with a deep passion for design and a profound respect for cultural heritage. As an interior designer, I had always been drawn to artistry and craftsmanship. Over time, I realized that the same values could be applied to fashion, specifically footwear, which led me to create a brand that represents both my cultural background and my creative vision. I wanted to offer something unique, bridging tradition with modernity, and that’s how Balga Design was born. Why did you choose to integrate Tunisian culture into your brand?   For me, integrating Tunisian culture into my brand was a natural choice. Tunisia has a rich heritage of craftsmanship, particularly in embroidery, leatherwork, and textiles. I wanted to highlight these traditions, many of which are at risk of being lost, and show how they can be reimagined for contemporary fashion. By blending Tunisian embroidery techniques, like cannetille, with modern designs, I aim to bring a piece of Tunisia to a global audience.       How do you collaborate with local artisans to maintain cultural authenticity?   Collaboration with local artisans is at the heart of Balga Design. I work closely with skilled craftspeople who specialize in traditional embroidery, leatherwork, and other artisanal techniques. These artisans have inherited centuries-old skills, and by working together, we ensure that every piece we create maintains cultural authenticity while also pushing the boundaries of design. It’s a partnership built on mutual respect, with a shared goal of preserving and promoting Tunisian craftsmanship.     Could you elaborate on the stories or narratives behind your collection – The Dance of Water?   The collection The Dance of Water is inspired by the importance of water in Tunisia, not only as a life source but also as a symbol of flow, fluidity, and movement. Water has played a central role in shaping Tunisian culture, from the ancient Roman aqueducts to the Mediterranean coastlines. Each piece in the collection reflects the flowing, organic shapes and patterns found in nature, while the intricate embroidery represents the ripples and reflections of water. The collection is a tribute to the grace and power of water, both as an element and as a symbol of life.   What is your favorite piece from the collection?   My favorite piece from the collection is the Ocean sandals. This design is inspired by the vastness and serenity of the sea, with flowing, wave-like patterns that evoke the movement of water. The deep blue tones and intricate cannetille embroidery reflect the beauty and mystery of the ocean. These sandals symbolize tranquility and depth, making them both visually stunning and deeply meaningful to me.       What’s your favorite thing about being a footwear designer?   My favorite thing about being a footwear designer is the ability to blend art, culture, and functionality. Footwear isn’t just about aesthetics; it’s about creating something that people can wear and experience in their daily lives. I love the challenge of combining the beauty of traditional craftsmanship with the practicality and comfort of modern shoes. Designing footwear allows me to express my creativity while also preserving a piece of my heritage.       What are the obstacles you face as a designer building a footwear brand?   One of the biggest challenges is maintaining the balance between tradition and innovation. It’s important for me to stay true to the heritage elements of the brand, but at the same time, I have to adapt to the ever-changing fashion industry. Sourcing high-quality materials and finding skilled artisans who understand the intricate techniques we use can also be difficult. Additionally, as a new brand, building awareness and gaining a foothold in the market takes time and effort, especially in a competitive field like footwear design.       What’s something you wish you knew when you were just starting out in your career?   I wish I had known how essential patience and resilience are in this industry. Building a brand, especially one that involves traditional craftsmanship, takes time. There are no shortcuts when it comes to quality and authenticity. If I had realized earlier that success isn’t immediate and that the process itself is rewarding, I might have embraced the challenges with less frustration and more excitement.   What would you like to add that has not been mentioned?   Balga Design is more than just a footwear brand; it’s a bridge between the past and the present, between tradition and modernity. I am deeply committed to preserving the cultural heritage of Tunisia through my designs, while also introducing this rich artistry to the world. It’s a journey of passion, creativity, and respect for craftsmanship, and

Beauty/Fashion

Clothes inspired by Architecture – UGHA MI Collection

    UGHA MI, translating to ‘My Compound’ in Itsekiri, invites wearers into a universe where architecture and fashion intertwine. This collection reimagines homes as the perfect blend of function, aesthetics, and identity.     Serving as a Dukun manifesto, UGHA MI delves deep into our dedication to product-led design. It embodies the essence of our compound, showcasing the textures, materials, and techniques that form its foundation. We push the boundaries of fabric manipulation, transforming conventional fabrics and reinterpreting familiar silhouettes. Guided by geometry, meticulous finishing, and attention to detail, each piece embodies the comfort and freedom of home, allowing for authentic self-expression.     Designed and produced entirely in-house by a small team with materials sourced from Lagos, UGHA MI is a visually captivating and technically proficient collection. Its deliberate deconstruction reflects our ongoing quest to redefine and refine our aesthetic through clothing. Explore all 15 looks from the incredible collection.       Photographed – @morganotagburuagu Photography assistants – @campmanuelpictures & @fuerteotas Creative direction and styling – Temisan Dukun Creative assistant – @bright.itua.39 Casting – @rmcastings Art Direction – @the.terrible.thing Model – @darreqm Footwear – @kkerele   Follow & support @dukun here    Stay connected with Afrique Noire Magazine here on Instagram. And join our fast-growing community here on TikTok.

Beauty/Fashion

7 Sustainable African Fashion Brands to Shop and Support

Written by: Vanessa Cuevas In today’s world, where the ecological harm of the fashion industry is becoming increasingly evident, sustainability has become a necessity, not a mere option. Sustainable fashion includes ethical sourcing, ecologically friendly production methods, fair wages, community engagement and empowerment, upcycling, and several other practices that aim at reducing the environmental impact of the fashion industry. The following are seven African fashion brands that prioritize sustainability and that you can shop and support today. Explore them with Afrique Noire.     1. Iamisigo (Nigeria): Founded in 2013 by designer Bubu Ogisi, Iamisigo is a womenswear brand based between Lagos, Nairobi, and Accra that strives to preserve the ancestral African textile techniques of the designer’s heritage. Ogisi works with artisans across Africa, highlighting their ancient techniques in pieces that are designed to be wearable art. Iamisigo’s aesthetic is a stunning combination of minimalist pieces in vibrant colors and rich, earthy hues. The brand’s deepest commitment to sustainability is in the way it spotlights the artistry of traditional African artisans.                   Instagram: https://www.instagram.com/iamisigo/?hl=en Website: https://iamisigo.com/       2. Studio 189 (Ghana): Founded in 2013 by actor and activist Rosario Dawson and entrepreneur Abrima Erwiah, Studio 189 is an African-inspired lifestyle and fashion brand based in Accra. The brand focuses on creating unique pieces that blend traditional African textile techniques like natural hand-batik, indigo, and kente-weaving with modern silhouettes, resulting in garments that are unique and versatile. Studio 189 prioritizes sustainability by employing local artisans in Ghana and incorporating traditional techniques like natural, plant-based dyeing into their collections.                   Instagram: https://www.instagram.com/studiooneeightynine Website: https://studiooneeightynine.com/       3. Bornstarng (Nigeria): Bornstarng is a Nigerian fashion brand founded in 2020 by Adedamola Adebayo. The brand produces clothing in vibrant colors and atemporal silhouettes utilizing upcycled and eco-friendly textiles. Sustainability is a foundational component of this brand, which prioritizes not only sustainable production methods but also ethical sourcing and fair working conditions for its artisans.                 Instagram: https://www.instagram.com/bornstarng/ Website:  https://linkin.bio/bornstarng/       4. KikoRomeo (Kenya): Founded in 1996 by Christine-Ann McCreath, a Scottish fashion designer based in Nairobi, and now under the creative direction of Iona McCreath, KikoRomeo is a Kenyan fashion brand celebrated for its fusion of African heritage with modern silhouettes. The brand’s aesthetic is characterized by impeccable tailoring in vibrant colors and innovative silhouettes, reflecting the rich cultural heritage of Kenya. KikoRomeo employs ecologically friendly materials and ethical production practices, supporting local artisans and promoting environmental conservation.     Instagram: https://www.instagram.com/kikoromeo/?hl=en Website: https://kikoromeo.com/       5. Mafi Mafi (Ethiopia): Founded in 2011 by Mahlet Afework, Mafi Mafi is an Ethiopian fashion brand that blends the traditional with the modern. Designer Afework, a former model and musician, creates pieces incorporating handwoven Ethiopian textiles and contemporary silhouettes. The brand is increasingly gaining recognition for its unique aesthetic, characterized by intricate patterns, as well as for its commitment to sustainability. Mafi Mafi empowers women by employing female weavers and using organic cotton in its designs.                   Instagram: https://www.instagram.com/mafimafi.et/ Website: https://www.mafimafiet.com/       6. Mayamiko (Malawi): This Malawian brand, founded in 2013, is the brainchild of Paola Masperi, an Italian fashion designer with a passion for ethical fashion. Bold, intricate patterns, earthy colors, and timeless designs characterize Mayamiko’s aesthetic. Inspired by the rich cultural heritage of Malawi, the brand collaborates with local artisans to create exquisite garments blending traditional African textiles with modern silhouettes. Mayamiko implements fair trade practices, supports community development initiatives, and utilizes primarily eco-friendly materials and production methods.                   Instagram: https://www.instagram.com/mayamikodesigned/ Website: https://mayamiko.com/     7. Imane Ayissi (Cameroon): Founded in 2004 by the Cameroonian-born designer of the same name, Imane Ayissi fuses African heritage with an aesthetic that is distinctly haute couture. Inspired by the designer’s cultural roots and experiences, Ayissi’s designs both celebrate traditional production techniques and embrace modern aesthetics. The brand is well-known for its commitment to sustainability, employing ethical sourcing of its materials, and ecologically friendly production practices in its manufacturing. Ayissi’s creations exemplify exquisite African craftsmanship and a dedication to environmental and social responsibility.                   Instagram: https://www.instagram.com/imane_ayissi/?hl=en Website: https://www.imane-ayissi.com/en/     Through these brands and others strongly committed to sustainability, Africa plays a crucial role in paving the way toward a fashion industry that is kinder to the planet and its inhabitants. When African fashion brands prioritize eco-conscious practices, they contribute to environmental preservation, economic growth, and social development within their communities. Each of these seven fashion brands shows that sustainability and success can go hand in hand, and their efforts contribute toward protecting and preserving our planet for future generations.     Stay connected with Afrique Noire Magazine here on Instagram. And join our fast-growing community here on TikTok.  

Beauty/Fashion

Sahrazads Love Letter to Morocco

  Interviewed & Written by Akoth Otieno   While fast fashion continues to desensitize consumers on the significance of considered design, most young African brands are leveraging traditional knowledge and excellence. They are reimagining our relationship with clothes by simultaneously looking forwards and backwards.   “I take my inspiration from the textures and sounds of Morocco,” muses Sahrazad Ess, the founder and creative director of Sahrazad. “To create something lasting one needs to be open and curious, to allow history to influence your creative process without necessarily defining it,” she adds.   Sahrazad is working against the current fashion zeitgeist by drawing from her Meknessian roots to reinvent heritage clothing whose essence transcends both time and tradition. She is centering collaborations and community partnerships.   Established in 2020, Sahrazad captivates with a fluid proposition. The brand aims to cultivate a timeless feeling – one that is rooted in confidence and a strong cultural identity. With the goal of being more accessible, the brand offers simple yet elevated looks. Think maximum ease, delicate embroideries and a youthful effortless aesthetic.   Over a series of conversations, she walks me through her creative journey: from the genesis of Sahrazad to her artistic vision to her desire to create clothing that allows for documentation and authentic creative expression.       Let’s go back to the beginning. What was the genesis of Sahrazad?   I may have been 7-8 years old when I knew that fashion was the path I wanted to follow. Caftans were such a point of excitement for me! I still see myself in my parents’ living room playing with my mother’s fabrics and creating dresses. My mother has an extensive collection of caftans that instilled my fascination for them.  Sahrazad was born out of my attempt at synthesizing that fascination with my identities.   Before starting your own label, you were working at Dior. What influenced your departure from the world of cosmetics and perfumery? What made you pursue fashion?   I had always wanted to create my own label – even at school I knew that it was going to be important for me to create something of my own. I studied commerce and marketing, which is how I ended up at Dior. I realized quite early how unfulfilling a career in marketing would be for me. I was living in France at the time. I cannot possibly overstate the significance of my experience there though.   A few years later my dad got sick, I learned he had cancer and that’s when things began to change for me. I guess grief, anticipatory or otherwise, does that to you. It opens you up. Makes you braver. I decided that maybe I wanted more. I knew I needed to follow my passions. My dad always advocated for that. After his death, I returned to Morocco to study design, and learn everything there was to know about Moroccan fashion. I got the chance to learn and work with a really brilliant designer. That came with its own new set of challenges, but I never gave up. The ideation of Sahrazad started during my apprenticeship and in 2020 we did our first fashion campaign in France and launched the brand.     How would you describe the ethos of Sahrazad?   Sahrazad is an ode to my origin- the heritage, and my love for it. It’s the beautiful blend between tradition and modernity. When you are a Sahrazad woman and even man, you are confident, proud of who you are, and are cool with wearing your culture on your back.   I believe it’s important for people to see themselves in work that has been created, from a cultural standpoint. Once people relate to an item, they cherish it, and cherished things live on. That’s my view of timelessness.     What is the significance of community and collaboration to Sahrazad as a brand?   The brand would not exist without the artisans that we work with. True craftsmanship is a special kind of magic. A collaborative approach is important not just when it comes to creating meaningful work but culture preservation as well. I deeply cherish and respect Moroccan art and crafts. We’re currently a small team but the idea is to expand so we can hopefully create more work opportunities for the communities we partner with.     What is your favorite memory as a designer?   Without hesitation, my very first photo shoot. I did it in Casablanca with a photographer whose work I’d loved for quite some time. He has a beautiful body of work. There’s something special about seeing your ideas come to life. It’s almost spiritual. It was also affirming, in a sense.   What – Who inspires you?   I am going to start with Simon Porte Jacquemus. I am a great admirer of his journey and his universe. It is proof that simplicity is the key to elegance. The way he puts the sensuality of every woman with his creations fascinates me. He started from scratch and created an empire. His humility, work and determination are an example for me. I am also quite heavily inspired by Moroccan culture. Here in Morocco every alley, every place where I go lights something in me. And you can see it in my work.     I love that culture keeps coming up.  I’m curious, how has your identity informed your work?   I come from two different tribes rich in culture and I am very grateful for that. My dad is Jebli, a tribe from the north of Morocco. Traditional clothing like chachia and medil is a strong symbol of the Jebli identity. It’s rich in color, just like the famous city of Chefchaouen. My mum, on the other hand, is a Meknessia from Meknes, a city that’s very dear to my heart and so rich in history. Meknassi culture is quite incredible, and I have come to respect its traditions. Both identities continuously inspire

Beauty/Fashion

Oshobor launches their 8th offering – MOTUNRAYO

OSHOBOR, a slow fashion, indigenous brand rooted in Benin City, Nigeria, is a testament to the bond between fathers and sons. Under the guidance of creative director Oshobor Odion Peter, the brand aims to narrate profound stories of emotions, challenge toxic masculinity, and explore Nigeria’s rich cultural heritage, particularly that of Edo state. Embracing an eccentric signature and vibrant hues, Oshobor prioritizes sustainable practices. Their latest collection, MOTUNRAYO, meaning “I’VE FOUND JOY AGAIN,” marks their eighth offering.   In their eighth collection, they commemorate a dear friend, sister, and daughter—a compassionate young woman who departed too soon. Known affectionately as M.T.N, she had aspirations of emulating Agbani Darego as a pageant queen. Despite her vibrant spirit and positive demeanor, she navigated life with restriction, yearning for the freedom to explore and to exude confidence in her own skin. Dreaming was her only solace, as she was confined by societal constraints.   Today, as they unveil this collection, they long for her presence, envisioning her embracing her aspirations. Through this collection, they honor the memory of their late friend, MOTUNRAYO, and confront the misconceptions imposed upon her by those who never truly knew her. This is why they proudly display these perceived flaws as pageantry sash titles, a tribute to her and to every woman who has experienced similar challenges. Discover more designs from the MOTUNRAYO collection below     Discover more about OSHOBOR here on Instagram.   Explore more Africans creative stories with us at Afrique Noire Magazine here on Instagram and join our fast-growing community here on Tiktok

Beauty/Fashion

“Let Our Difference Bloom” by Pettre Taylor

PETTRE TAYLOR – A NIGERIAN FASHION BRAND   Pettre Taylor is founded by Peter Acha, an expert fashion product developer, and storyteller with a passion for sustainable living and cultural exchange. Born and raised in Nigeria, Peter’s multiversatile upbringing and the story about his Ufia’ root has deeply influenced his approach to fashion and design. With a keen eye for refined aesthetics, Peter launched Pettre Taylor in 2019 as a platform to inspire freedom and flexibility in young, creative minds. The brand’s narrative revolves around an urban traveler who fearlessly embraces the unknown, engaging in cultural dialogue and exchange through the powerful medium of clothes.   Their latest collection is tagged “Let Our Difference Bloom”   Let Our Difference bloom project 7′ serves as a powerful medium to bridge gaps, foster empathy, and celebrate interconnectedness as a global community. Inspired by the world events shaping  lives today, this collection embraces diversity, inclusivity, and sustainable practices, reinforcing the importance of cultural appreciation and unity. Each design encourages individuals to flaunt their authentic selves and celebrate the vibrant tapestry of humanity.   In a rapidly changing world, embracing diversity and celebrating the uniqueness of individuals is paramount. The fashion industry has always presented an opportunity for self-expression and inclusivity, reflecting the dynamics of society.   Let our differences bloom, is more than a collection, it is a deep groaning against cultural disparity.   Explore more designs from the collection below.     Discover more about Pettre Taylor here on Instagram.   Stay connected with Afrique Noire Magazine here on Instagram. And join our fast growing community here on Tiktok    

Beauty/Fashion

Balga: Tunisia’s Heritage in Footwear

Founded by Safa Boudokhane in 2019 Introducing to you, BALGA, a footwear brand inspired by the rich heritage of Tunisia.     Safa spent her younger years watching her mother’s skilled hands delicately embroider intricate designs using a traditional tool known as ‘El Gorgef.’ Growing up in a household brimming with creativity, Safa found herself deeply inspired by the craftsmanship she observed.   Driven by her desire to honor her mother’s artistry and provide her with a renewed sense of purpose, Safa built her shoe brand, showcasing her mother’s embroidery as an essential component.   Safa’s vision was to breathe new life into her mother’s craft, infusing it with contemporary designs and creating a platform for her talent to be celebrated. In building BALGA, Safa aimed to give her mother a sense of rejuvenation, pride, and recognition, while also preserving the rich heritage of Tunisian traditions.   Balga has since been transformed from head to heel, re-imagined and brought to life in new shoe collections every year – turning footwear into a work of art. Follow Balga Design here on Instagram Join Noire family by following us here on Instagram and also on TikTok.