Celebrating African Culture through Fashion

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Clothes inspired by Architecture – UGHA MI Collection

    UGHA MI, translating to ‘My Compound’ in Itsekiri, invites wearers into a universe where architecture and fashion intertwine. This collection reimagines homes as the perfect blend of function, aesthetics, and identity...

7 Sustainable African Fashion Brands to Shop and Support

  In today’s world, where the ecological harm of the fashion industry is becoming increasingly evident, sustainability has become a necessity, not a mere option. Sustainable fashion includes ethical sourcing, ecologically friendly production...

Sahrazads Love Letter to Morocco

  Interviewed & Written by Akoth Otieno   While fast fashion continues to desensitize consumers on the significance of considered design, most young African brands are leveraging traditional knowledge and excellence. They are...

Oshobor launches their 8th offering – MOTUNRAYO

OSHOBOR, a slow fashion, indigenous brand rooted in Benin City, Nigeria, is a testament to the bond between fathers and sons. Under the guidance of creative director Oshobor Odion Peter, the brand aims to narrate profound stories of emotions...

“Let Our Difference Bloom” by Pettre Taylor

PETTRE TAYLOR – A NIGERIAN FASHION BRAND   Pettre Taylor is founded by Peter Acha, an expert fashion product developer, and storyteller with a passion for sustainable living and cultural exchange. Born and raised in Nigeria, Peter’s...

Balga: Tunisia’s Heritage in Footwear

Founded by Safa Boudokhane in 2019 Introducing to you, BALGA, a footwear brand inspired by the rich heritage of Tunisia.     Safa spent her younger years watching her mother’s skilled hands delicately embroider intricate designs using...

Rooted in Tradition: How African Designers Are Weaving the Everyday into High Fashion

Written by Carmel Kundai Makaya But what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar...

Step into the Cultural legacy of Doreen Mashika’s Fashion, Housed in Zanzibar – A Must-Read Fashion Article

Doreen Mashika, a fashion brand hailing from the vibrant island of Zanzibar, embodies the essence of beauty and diversity. Inspired by the cosmopolitan and multi-cultural nature of Zanzibar, the brand seamlessly weaves together tradition and...

Exploring Sustainable Fashion Innovations: A Conversation with Ade of Bornstarng

  Delving into the core of a sustainable fashion brand: An interview with Ade, Creative Director of Bornstarng In the ever-evolving world of fashion, gaining insights from industry experts is invaluable. Recently, I had the opportunity to...

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