
Is There Such a Thing as the African Middle Class or Is It Just Vibes?
Between Wi-Fi, weekend brunch, and wallet panic: A playful but piercing look at Africa’s most fragile social tier. The Soft Life Starter Pack There’s a kind of African who will argue with a market woman or their Uber driver over 50 rand, 2,000 francs, or 1,500 naira then walk into a restaurant and pay four times that for a Daiquiri cocktail and steak. They might earn in cedis but dream in dollars. They probably have a 9–5, three side hustles, and one burner Twitter account. They rent in Lekki or Kilimani, live on data bundles, say things like “I’m in tech,” and buy things in instalments. They’ve made soft life a mantra, but still sweat each debit alert like it’s a robbery. This, allegedly, is the African middle class. But who are they, really? And do they even exist? Definitions Are for the IMF The World Bank tried to define the African middle class. Then gave up. The African Development Bank had a go too: they said if you earn between $2 and $20 a day, you’re middle class. Two dollars a day. Middle Class? Your rent just laughed in three languages. See, the problem is that most of these definitions were cooked up in Geneva boardrooms and tested against economies that aren’t trying to survive both corruption and currency crashes. What does “middle class” mean in societies where you have DSTV but no electricity, where a Master’s degree still doesn’t get you your own apartment, or where you can afford a quick trip to Dubai but can’t afford to fall sick? We’re not dealing with a class. We’re dealing with vibes, a lifestyle held together by social pressure, secondhand Wi-Fi, and just enough money to look like you have more money. Everyone is Faking Stability In African cities today, appearance is capital. You dress the part, speak the part, tweet the part, even when your reality is bouncing like a bad cheque. You might look like a “young African professional,” but: Your salary disappears on the 3rd of the month. You go to therapy and pay with borrowed money. You’re investing in crypto but owe your tailor. It’s more of survival. We live in societies where success is often measured by what you show, not what you save. Where weddings are funded by loans, and Instagram reels have more influence than economic policies. The middle class here isn’t rich; they just have access to language, to visas (if they’re lucky), to a certain kind of curated modernity. But that access is slippery. You miss one paycheck, and the whole illusion collapses. The Hustle is the Economy One thing is true- there are no stable jobs. There are only gigs, grants, freelance contracts, and partnership opportunities. That’s why the African middle class is always in motion. By day, they’re accountants. By night, they’re MCs. On weekends, they run a thrift business on IG, and Monday mornings, they’re writing pitch decks for someone else’s startup. This is the real engine of urban life in Africa: educated, ambitious people doing the most to stay afloat. They sell wigs, they host webinars, they run social media pages for brands that can’t pay them. It’s a condition. One that’s too educated to be poor, too broke to be rich, and too tired to explain it. So, Are They Real or Not? Yes, the African middle class exists. But not in the way it’s written in reports. They are not a number. They are a mood, a compromise. They are stuck in traffic, making voice notes about their startup. They are fluent in three languages: English, emoji, and silence. They are tired, hopeful, stylish, and occasionally delusional. What defines them is not income, it’s instability wrapped in confidence. The Most Expensive Illusion on the Continent Being middle class in Africa often means this: You earn just enough to dream, but not enough to rest. You belong everywhere and nowhere. You know the taste of imported wine and the sting of a bounced debit card. Maybe the African middle class isn’t fake. Maybe it’s just fragile. Written by Kemi Adedoyin