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Beauty/Fashion

Sophia El Bahja: Through the Lens of Heritage and Modernity

Some photographers capture beauty. Others, like Sophia El Bahja, capture meaning. Her images are not just visuals but cultural statements intertwined with the textures of Moroccan streets, the colors of its fabrics, and the rhythm of its youth. Looking at her work, you feel the tug of heritage meeting the sharp edge of modernity, an intimacy that is at once familiar and daringly new. Born into an artistic household where creativity was less a pastime and more a language, Sophia grew up surrounded by concerts, festivals, and the hum of cultural life. That early exposure left her with a sharpened eye and a sensitivity to details others might overlook. Today, she uses her lens to tell stories that straddle worlds: fashion and art, tradition and innovation, Morocco and the globe. But Sophia is not simply photographing; she is reframing. Her work insists on ownership, pride, and bold self-expression. Every frame she creates asks viewers to look closer not only at Morocco, but at the power of photography to reclaim, redefine, and reimagine. Read Sophia talk about her beginnings, her vision, and why she believes African photography is entering its most exciting chapter yet. Tell us about yourself. Who is Sophia El Bahja, and how would you introduce your work in one line?I’m a Moroccan photographer driven by the desire to tell stories through images. I focus on fashion and artistic photography, passionate about blending heritage with modernity.In one line: I tell stories of culture, identity, and style through bold, timeless visuals that merge tradition with a contemporary edge. Where did your love for art and photography first begin? Was it a single moment, or did it unfold over time?It wasn’t a single moment; it unfolded gradually, almost like a thread that kept weaving itself into my life. I grew up in an artistic family, with both of my parents working in the Ministry of Culture. My childhood was filled with concerts, festivals, and artistic encounters that shaped my sensitivity to beauty and creativity. My father was also passionate about photography. I still remember the first time they bought me a camera during one of our travels; I started with vlogging and then slowly moved to taking pictures. Without realizing it, I was absorbing a way of seeing the world through images, even through phone photography, before getting my first professional camera. Later, in university, I began experimenting more seriously, and that passion truly took root. Take us back to your very first photoshoot. What was that experience like, and what did it teach you? My first photoshoot was both exciting and intimidating. I realized very quickly that it wasn’t just about taking pictures; it was about creating trust, building a story, and paying attention to every detail, from styling to light. It taught me that photography is as much about people and connection as it is about the technical side. That experience pushed me to start taking online courses to learn more about the technical aspects, which gradually became embedded in my work, sometimes without me even realizing it. If you had to describe your photographic style in three words, what would they be and why?Cultural, bold, mixed. Cultural, because part of my work draws on heritage, traditions, and identity, weaving them into modern contexts.Bold, because I like to experiment with strong visuals, contrasts, and striking compositions that immediately capture attention.Mixed, because my work lives at the intersection of many things; I mix culture and modernity, blend different photographic styles, and balance between raw, cultural visuals and editorial, creative ones. That mix is what makes my photography feel both personal and versatile. Who is your greatest icon in the photography world, past or present, and how have they influenced your work?I really love Jeremy Soma’s work! His photography encouraged me to be bolder in my own approach; to take risks, experiment with stronger visuals. Which story or project are you most proud of capturing through your lens? The project I’m most proud of is Marroki Export. It’s a bold and visually rich photo series that frames the Moroccan fashion industry through the lens of its youth. The project captures how a new generation confidently merges traditions with a contemporary edge. For me, it’s more than just fashion photography; it’s a statement about identity, pride, and how Moroccan culture continues to evolve while staying deeply connected to its roots. What do you want people to feel or take away after experiencing your photography?I want them to feel connected to their roots, to the stories of others, or simply to a moment of beauty. My hope is that my images spark pride, curiosity, and reflection. How does Africa shape the way you frame subjects? Are there themes, rhythms, or visual languages you lean on?Africa shapes everything. Especially Morocco. The textures of the streets, the patterns of fabrics, the colors of markets, and even the rhythm of daily life naturally seep into my images. There’s a richness and rawness that I can’t ignore, and I lean into it by highlighting details that others might overlook. For me, Africa is not just a backdrop; it’s a pulse that guides the way I compose, light, and narrate my work. Beyond the camera, what inspires your creativity? Books, music, travel, or everyday encounters? All of them play a role, but I’d say everyday encounters inspire me the most. Conversations with people, observing how they move, how they style themselves, how their environment reflects their story. That’s where my ideas are born. Travel feeds my eye with new aesthetics. But at the heart of it, it’s human interaction that fuels my creativity. Looking ahead, what excites you most about the future of photography in Africa? What excites me is the rise of a generation of African photographers who are reclaiming their own narratives. For so long, Africa has been photographed through an outsider’s lens, often reducing it to clichés. Now, we’re seeing bold, unapologetic, and innovative work coming from within, redefining how the world sees us

Beauty/Fashion

The African Waist Beads

Written by Kemi Adedoyin If you ask ten different Africans what waist beads mean, you’ll likely hear ten different answers. But some common replies are: they’re seductive traps for men, or they’re powerful spiritual charms. Both are true, and both are painfully incomplete. The tragedy is not that waist beads are misunderstood. The tragedy is that we’ve allowed them to be flattened into clichés, forgetting that they are some of the most layered cultural texts Africa has ever produced. Where Waist Beads Come From Waist beads are not new. Archaeological records show that beads, including waist beads, were part of African societies as far back as the 15th century, particularly in regions like ancient Ghana and Yoruba land. Traders along the trans-Saharan routes moved beads across kingdoms, and over time, beads became deeply symbolic markers of wealth, spirituality, fertility, and femininity. In West Africa, especially Nigeria, Ghana, and Senegal, waist beads evolved into cultural signifiers where women received them at puberty, wore them at festivals, and adorned themselves with them at marriage. They were never just decoration; they were woven into life’s most significant transitions. Colors and materials of waist beads were never random. Each strand could carry a significant meaning. In some traditions, specific stones or crystals were added for spiritual reinforcement. For example, onyx for grounding, turquoise for healing, and coral for wealth. More than Seduction Yes, waist beads can be alluring. In some cultures, they were tied during marriage to heighten intimacy, to add rhythm to a woman’s movement, or to mark a private bond between lovers. But to say they are only about seduction is to erase their depth. Among the Ghanians and Yoruba, waist beads (ileke idi) marked life’s transitions – puberty, fertility, and social status. They were treasured as wealth, beauty, and inheritance. The Igbo used beads in initiation rites, sometimes layering them with spiritual significance. Seduction was only one note in a symphony of meanings. More than Spirituality Another myth we cling to is the idea that waist beads are inherently spiritual. Yes, some were infused with herbs, prayers, and protective charms. Among the Krobo of Ghana, for instance, beads marked a girl’s coming of age, infused with blessings for her future. But not all beads carried spiritual weight. In many households, they were everyday adornments, tied on infants at birth and replaced as the child grew. They were sacred sometimes. But they were also ordinary. Festivals, Rites & Marriages Waist beads were woven into cultural celebrations. Festivals still showcase women adorned in elaborate beads, waistlines gleaming with colors that signal both beauty and community identity. In the Igbo culture of Nigeria, waist beads (sometimes combined with other beadwork) form part of traditional marriage adornment. A bride is often dressed in coral and waist beads to symbolize fertility, beauty, and honor to her new family. Waist Beads and the Female Body Waist beads were also practical tools of intimacy with one’s own body. Long before the invention of bathroom scales, African women used them as subtle trackers of weight and body changes. A strand growing tight meant weight gain; slackness meant loss. But beyond tracking, waist beads made the body conscious. They taught posture, movement, and poise. They reminded women of their hips, their waist, their softness, not as flaws to be hidden, but as gifts to be celebrated. Now that beauty standards are imposed from elsewhere, waist beads remain unapologetically African as they embrace curves, fullness, and presence. They do not shrink the body; they frame it. Waist Beads as Heritage Waist beads are often private heirlooms. Mothers gift them to daughters, grandmothers to granddaughters, with blessings stitched into every bead. They are diaries of growth; new strands added at puberty, tighter strands during motherhood, celebratory strands at marriage. Some are never meant to be seen in public. They remain under clothes, intimate reminders of heritage and womanhood, known only to the wearer. Others are showcased proudly during festivals or dances, where their shimmer tells of lineage and identity. What We Keep Getting Wrong We keep trying to force waist beads into one box. Seduction. Spirituality. Fashion. Fetish.But the truth is that waist beads don’t have a single definition. They are: Erotic and sacred Fashion and heritage Private and public Ordinary and extraordinary The Bigger Conversation If waist beads spark debate, maybe the real issue is not the beads themselves but how we see our culture. Have we stripped waist beads of their meanings, turning them into Instagram trends and fast-fashion trinkets? How do we reconcile their heritage with modern reinterpretations when a Krobo girl ties beads at her initiation, and an Instagram influencer wears them as boho chic? Do waist beads still carry the same significance in marriages, rites, and festivals today? Or are they shifting into new cultural spaces? Can reclaiming waist beads become a deeper act of reclaiming African womanhood itself? These are not just conversations about jewelry. They are conversations about identity, ownership, and memory. What we get wrong about African waist beads is that we underestimate them. They are not silent accessories; they are living texts. To see waist beads glimmer at the waistline is to see Africa herself – impossible to reduce.

Beauty/Fashion

Inside an Ethiopian Wedding

In Ethiopia, a wedding is never just a ceremony; it is a grand symphony of tradition, faith, family, and festivity. It is witnessing together generations, communities, and cultures. With elaborate pre-wedding rituals to dazzling wedding attire, from the sacred vows to the feasts that follow, an Ethiopian wedding is a kind of celebration that lingers in memory long after the music fades. Courtship and Engagement Though modern love stories increasingly begin in classrooms, workplaces, or cities, Ethiopia still holds strongly to the belief that marriage is as much about families as it is about two individuals. Traditionally, courtship begins with shimagelay, a formal negotiation led by elders from the groom’s family. Their role is to approach the bride’s household, offer respect, and secure the blessing of her parents. Once the families agree, the engagement ceremony known as Telosh follows. On this day, the groom and his family arrive at the bride’s home with gifts: jewelry, perfumes, fabrics, and sometimes even an Ethiopian wedding dress woven from soft cotton. The bride, in turn, presents her future husband with gifts, symbolizing mutual respect. Far from being a quiet affair, Telosh brims with music, laughter, and playful teasing as women ululate and men break into song. Pre-Wedding Preparations The days before the wedding are rich with tradition. Brides are pampered in rituals of beauty – sometimes with honey and milk foot-washing, other times with elaborate henna designs across hands and feet, especially in Muslim communities. These moments are both symbolic and celebratory, preparing her to step into her new life adorned with grace. Different regions bring unique flavors to the preparations. In the Gurage community, women gather for Ensosela, a lively female-only event filled with song. In Harari tradition, the groom’s family sends sweets and chat leaves to the bride’s home during the engagement, adding to the anticipation. Ethiopian Wedding Attire No Ethiopian wedding is complete without its iconic attire. The bride often shines in a habesha kemis, a flowing white cotton gown decorated with vibrant embroidery along the borders. These are sometimes modernized into Ethiopian wedding gowns, combining traditional handwoven fabrics with contemporary tailoring. The groom, meanwhile, may wear a traditional Habesha libs, paired with a regal Kaba – a cape-like garment edged with gold embroidery. Together, the couple’s appearance is not just stylish; it reflects cultural pride.  Among Harari brides, jewelry plays a starring role, from elaborate headpieces like the Siyaasa to layers of gold necklaces and bangles. The Sacred Wedding Ceremony Ethiopian weddings differ according to faith, but all are deeply symbolic. Ethiopian Orthodox Christian weddings often take place inside a church, with the priest blessing the couple and placing crowns on their heads, declaring them the king and queen of their new household. The ceremony, filled with incense and chanting, emphasizes the sanctity of marriage. Muslim weddings center on the Nikah, where vows are exchanged before God in the presence of an imam. Afterwards, families host a joyous celebration, complete with food, music, and dance. Protestant and Catholic weddings tend to mirror Western services but still embrace Ethiopian traditions, whether through attire, music, or dance. Across all faiths, the presence of elders, the blessings of parents, and the joy of the community are constants. The Feast and the Famous Gursha Once vows are exchanged, it’s time for the central highlight of any Ethiopian wedding. Guests gather around large platters of injera, topped with an array of stews and sautés: doro wat (spicy chicken stew), tibs (beef or lamb), and kitfo (minced beef with spiced butter). What makes dining special is the act of gursha, which is feeding one another by hand. The bride and groom feed each other as a symbol of love and care, and soon, guests join in, feeding family members and friends as a sign of affection. Sweet tej (honey wine) flows in glass flasks called berele, while homemade tella (beer) adds to the cheer. Celebrations: Music and Dance Ethiopian weddings are famous for their music and dance. The eskista, a traditional dance of rolling shoulders and chest movements, electrifies the reception. Guests, young and old, join in, clapping and swaying as the rhythm builds. Professional dancers sometimes lead the crowd, ensuring the energy never wanes. Celebrations often last well beyond the wedding day. Melse: The day after the wedding, the bride’s family hosts a gathering. The couple wears their finest Ethiopian wedding attire, often including the embroidered Kaba, and receives blessings from both families. Kelekel: On the third day, the party continues with more food, more dancing, more joy. Beyond the grand celebrations, Ethiopian weddings are filled with small but meaningful customs. The Bread Name: In some traditions, the groom’s mother hides a loaf of bread, and the groomsmen must find it. If they fail, they pay a fine. Once found, the groom’s mother gives the bride a nickname, welcoming her into the family. Kneeling to Elders: Couples kneel before their parents and elders, kissing their knees or feet in a powerful act of respect. Elders then bless the union, reminding the couple that marriage is as much about heritage as it is about the future. Ethiopia’s Cultural Tapestry An Ethiopian wedding is not just a milestone for a couple, it is a cultural festival, a family reunion, and a communal feast. It is at once sacred and joyous, intimate and expansive. From the regal crowns of an Orthodox ceremony to the shoulder-shaking energy of eskista, from the elegance of an Ethiopian wedding dress to the tenderness of gursha, the celebration is one of the most dazzling expressions of love anywhere in the world.

Beauty/Fashion

Natural Skincare Tips Inspired By African Traditions

Written by Dumebi Favour Ezekeke When people think about skincare these days, the first thing that comes to mind is usually high-end luxury brands like La Mer, Estée Lauder, or Dior. Or they think about Korean beauty, with its ten-step routines and glass skin promises. But before we started following global trends and sourcing chemicals to perform so-called “natural” tricks, there were oils, clays, and herbs in Africa that were used for centuries to nourish, heal, and protect the skin. Some of these remedies are still being used quietly today. They include: ● Shea Butter (West Africa): Growing up in a typical west African household, it was almost criminal to not have a container or two of shea butter lying around. Whenever children suffered a cut, burn or rash with no explanation, the first thing you would hear was; ‘Go and bring the shea butter container’. Although it does go by different names in different ethnicities (i.e Ori in Yoruba, Okoma in Igbo, Nkuto in Ghana, Karité in Senegal/Mali), its benefits to the skin are universal.   Shea butter is rich in vitamins A and E, making it one of the most effective natural moisturizers. It softens dry skin, reduces inflammation, soothes irritations, and even aids in fading scars and stretch marks. In some cultures, it was massaged onto newborns to protect their delicate skin and used on mothers to aid postpartum healing. Although its packaging continues to change with the trend, it still remains as useful and as effective as when it sat in simple containers in our grandparents’ rooms. ● African Black Soap (Ghana and Nigeria) Made traditionally from the ash of plantain skins, cocoa pods, and palm kernel oil, it has a reputation for gently cleansing while balancing the skin. Many women still swear by its ability to fade blemishes and even out skin tone without stripping natural oils. In fact, in some Ghanaian communities, black soap was also used for hair and even for bathing newborn babies because of its mild but effective nature. Black soap is more than just a cleanser. It is antibacterial, making it useful for calming acne and reducing body odor. Because it contains natural oils, it does not leave the skin feeling tight or overly dry. In some Nigerian households, families would buy large blocks of the soap at local markets and cut them into smaller pieces for daily use. In Ghana, it was also sometimes grated and mixed with honey or shea butter to make it even gentler for sensitive skin.Today, you could find it as Dudu Osun (or Ose Dudu) in Yoruba households and Alata Samina in Ghana. Regardless of its name, its benefits remain the same. ● Aloe Vera (North and East Africa)Aloe is not new. It was cultivated in ancient Egypt and referred to as the “plant of immortality.” For centuries, it has been applied directly to the skin to soothe burns, calm acne, and lock in moisture. In places like Sudan and Somalia, families would keep aloe plants in clay pots and use the fresh gel as a quick remedy for dryness or irritation. But its use doesn’t stop at skincare. Aloe vera has long been trusted in African households for maintaining natural hair. The gel can be massaged into the scalp to reduce dandruff, ease itching, and encourage healthy growth, while also doubling as a natural conditioner to soften and detangle curls. Today, aloe sits at the heart of many “natural hair” routines, showing how traditions quietly shape even the modern beauty industry. ● Clays like Rhassoul and Kaolin (North and West Africa)Long before “detox masks” became a thing, clays were part of traditional African skincare. In Morocco, rhassoul clay was used in hammams (traditional baths) to cleanse, soften, and brighten the skin. Rich in magnesium, silica, and potassium, it was applied to both the body and hair, often mixed with rose water or argan oil for added nourishment. Hammam rituals were not just about beauty but about purification; a deep cleansing of both body and spirit. In Nigeria and other parts of West Africa, kaolin clay was sometimes applied as a natural face mask to absorb oil and refresh the skin. Known locally as nzu in Igbo culture, kaolin was also ingested in small amounts for medicinal purposes. Its versatility made it a household staple: soothing skin irritations, calming inflammation, and serving as a natural exfoliator. These clays are mineral-rich, gentle on the skin, and remind us that African beauty routines were always about working with the earth, not against it. Even today, you’ll find rhassoul and kaolin in modern masks and scrubs, though their traditional use remains unmatched in simplicity and purity. ● Honey (across Africa)Another timeless beauty staple is honey, treasured across many African cultures not only as food but also as medicine and skincare. In ancient Egypt, honey was mixed with milk to create face masks for glowing skin. In Ethiopia, raw honey was applied to wounds and burns for its antibacterial properties, while women used it as a natural humectant to lock in moisture. Honey’s benefits are wide: it hydrates dry skin, reduces breakouts thanks to its antimicrobial nature, and gently exfoliates when used as a scrub. In some households, it was combined with shea butter or black soap to make soothing pastes for sensitive skin. Today, you’d find honey infused in luxury serums and scrubs, but that does not deter the fact that it still remains twice as effective in its purest form.

Culture

THE MUSEUM OF THE AFRICAN MARKET: WHAT AFRICAN MARKETS REVEAL ABOUT INDIGENOUS CULTURE

Written by Dumebi Favour Ezekeke Modern V Traditional Definitions of the African Marke A market by modern standards, is simply a place where people gather to exchange goods and services. Or, that’s what the textbooks say. But long before economic theories gave it a narrow definition, Africans were already gathering in such places in ways that went far beyond trade. To many communities across the continent, a marketplace was not just a space, it was a living archive that told stories. A place where storytelling, bargaining and culture balanced on a single rhythm. The Igbos, in their bonfire stories, captured the essence of the African Market by describing it as a  place where the living and the dead crossed paths. But this spiritual and symbolic idea of the market wasn’t unique to the Igbo. Across indigenous African traditions, markets came with myths, taboos, rituals; stories that often-defied logic and linear time. Some of these markets have not only survived colonization and modern capitalism, they’ve expanded for generations. Like museums without walls. This article traces the paths of four of Africa’s most symbolic marketplaces and the stories they tell about the people who gather there. Jemaa el-Fnaa Market of Marrakesh Loosely translated to mean the ‘assembly of the dead’, the Jemma el-Fnaa market of Marakesh has existed since the 11th Century. Although, it has, over the centuries, taken on many forms. At the time of its establishment, it was regarded as a public execution ground, where rulers made an example of those who defied them. This initial form also gave the market its cryptic name. Over time, however, it shifted roles; from a site of justice to a mosque construction zone (which was never completed) and eventually the bustling marketplace that it is today. Or, as UNESCO describes it, a ‘Masterpiece of Oral Tradition and Intangible Heritage of Humanity’. As its form has changed over the centuries, so too have the indigenous cultures that trade and gather there. Today, Jemaa el-Fnaa sits at the crossroads of traditional heritage and urban life. During the day, it behaves like any open-air market; a vivid sprawl of food stalls, snake charmers, and vendors showcasing a rather large array of unique goods. You’ll find copperware stacked in shimmering towers, rows of spices arranged in earthen bowls, intricately designed ceramics, and metal plates that catch the sunlight. But when the night falls, the market changes its rhythm. It becomes a performance ground where storytelling, music, and food take the center stage. There’s also a raw kind of poetry in how the market glows under all the music, lantern lights and chatter of people from different tribes and walks of life. A large number of the vendors and performers who gather in the square have done so for generations. Chief among them are the Amazigh, or Berber, communities from the High Atlas Mountains and the Sous region. These tribes have a long history of trade in Marrakesh and they bring with them handcrafted rugs, silver jewelry, medicinal herbs, and oral stories passed down through languages like Tamazight and Tashelhit. You would also find the Gnawa people here. Historically regarded as descendants of enslaved West Africans brought into Morocco through the trans-Saharan trade, the Gnawa are known for their hypnotic musical traditions. Their performances, often held in circles, combine elements of Sufi spiritual practice and ancestral memory. They play the guembri; a three-stringed skin-covered lute. Alongside krakebs, which are metal castanets that produce sharp, rhythmic clanging sounds that echo deep into the square. Their ceremonies are less like concerts and more like spiritual awakenings; open, vibrant, and immersive. The market also hosts traders and craftsmen from rural Saharan communities like the Rahamna, who once served as horsemen and warriors. Today, their descendants continue to contribute to the vibrance of the market with woven goods, regional spices, dyed fabrics, and age-old oral traditions. Though quieter in presence, they remain keepers of cultural memory. Tourists from across Africa and the wider world are drawn to its chaos, colour, and character. But for the locals and indigenous cultures that show up every day, it is simply a regular day at a market square that has been with them for centuries. Djenné Market of Mali What we all know today as Mali is an ancient kingdom once known for many things, including its Djenne Market; a trade hub with a long memory. The market is not only recognised for its rich history, but also for the fact that it has opened, and continues to open, only on Mondays since the Middle Ages. The marketplace itself wraps around the city’s mosque and regularly receives traders, buyers and visitors from different indigenous groups including the Fulani herders, Bozo fishermen, Dogon farmers and Bambara herbalists who are known to mix herbs with spiritual elements to create remedies for different ailments. While the market today might appear like a regular one that simply happens on Mondays, the ground on which it stands carries a deeper history. Oral traditions say the original Djenne settlement, Djenne-Jeno, was abandoned around the year 1000 AD. The site was believed to be cursed — a place of flooding, tse tse flies, and restless spirits. When the new Djenne was founded nearby, it began with an animist ritual. A Bozo virgin was buried alive to appease the spirits and secure peace for the new town. Her tomb, known as Pama Kayamtao, is still believed to carry spiritual significance. Despite its long history, and the fact that it has been rebuilt, abandoned and rebuilt again, Monday still leads people back to the market. The space is arranged in sections. In one, you might find dried catfish and smoked eels from the Bozo piled high in woven baskets. On another end, Fulani farmers sell livestock and shea butter while Bambara herbalists lay out their roots, powders and leaves said to cure all kinds of ailments. Many believe these herbs are mixed with spiritual properties to make them more effective. If you look closely,

Beauty/Fashion

The Year Isn’t Complete Without an African Festival

Written by Kemi Adedoyin In Africa, the calendar is not just measured in months or seasons but also in gatherings. A year feels unfinished if you haven’t stood in a crowded square, tasted smoke rising from a street grill, heard trumpets, drums or chants cut through the air, or seen costumes so bold they seem to step out of myth. Festivals are not extras in African life, they are the punctuation marks of the year, the cultural heartbeat that reminds us of who we are, where we come from, and where we’re going. From the sacred Osun-Osogbo Festival in Nigeria to Ghana’s Panafest, to South Africa’s Reed Dance and to Morocco’s Gnaoua World Music Festival among many others, every corner of the continent tells a vibrant story through celebration. And for Africans in the diaspora, it can be a moment to return back to reconnecting to their land. But why are these gatherings so essential? And which ones should you mark on your calendar if you want to experience Africa at its most alive? The Importance of an African Cultural Festival African festivals are more than entertainment; they are acts of cultural survival. Every mask, drumbeat, and dance step says something. When people gather for Homowo in Ghana, they are preserving a centuries-old ritual that once marked famine and triumph. When Benin hosts the Ouidah Voodoo Festival, it is reclaiming a spiritual tradition once demonized by colonial narratives. The African festivals are even more crucial as they are lifelines to spirituality. And for Africans outside the continent, it’s a reunion. This is why we have Afro Nation or Afrochella (now AfroFuture. They provide a way to belong, even thousands of miles away, through music, food, and collective memory. To come home is merely just visiting, it is to recharge at the wellspring of culture. Why the Year is Never Complete Without African Festivals Ask an African what they remember most vividly from a year past, and chances are it’s not the bills, the elections, or the daily grind, it is most likely a festival moment. The masquerade that startled a child. The pounding drums, the outfit prepared months in advance, the taste of the food and local drinks. Festivals offer something that neither modern life nor digital screens can replicate, which is presence. They force us into the immediacy of sound, movement, and togetherness. They dissolve hierarchies. You could see politicians dance alongside mechanics, academics eat alongside traders. For a brief moment, the rigidities of life bend to the softness of joy. And perhaps most importantly, festivals ensure that Africans never lose themselves to the noise of globalization. Festivals can be an act of resistance. They remind us that being African is not just about geography, but about rhythm, ritual, and relentless celebration. The Top Cultural Festivals in Africa You Shouldn’t Miss If you want to understand the continent, not from news headlines, but from the inside, you must experience its festivals. Here are some of the most iconic and unmissable cultural festivals in Africa: 1. Osun-Osogbo Festival (Nigeria) Every August, devotees, tourists, and artists gather in Osogbo, Nigeria, to honor Osun, the Yoruba goddess of fertility. The sacred grove, a UNESCO World Heritage Site, becomes alive with chants, processions, and offerings. It’s one of Africa’s most enduring spiritual traditions. 2. Timkat (Ethiopia) Timkat, celebrated every January, reenacts the baptism of Christ. Priests in white robes parade with replicas of the Ark of the Covenant, while thousands of faithful immerse themselves in water for renewal. In cities like Gondar, it becomes a breathtaking sea of devotion and pageantry. 3. Lake of Stars Festival (Malawi) Set on the shores of Lake Malawi, this three-day event mixes African music, art, and cultural workshops. What started in 2004 as a small gathering has become one of Africa’s most celebrated arts festivals, attracting performers and audiences from across the world. 4. FESPACO (Burkina Faso) The Pan-African Film and Television Festival of Ouagadougou (FESPACO) is Africa’s biggest film festival. Every two years, filmmakers, critics, and cinephiles converge in Burkina Faso to celebrate African cinema and storytelling. 5. Ouidah Voodoo Festival (Benin) Every January 10th, Ouidah transforms into a stage for drumming, dancing, and rituals celebrating Vodun (Voodoo). It’s a spiritual homecoming, honoring ancestors and reclaiming traditions once misunderstood or demonized. 6. Cape Town International Jazz Festival (South Africa) Dubbed “Africa’s Grandest Gathering,” this festival draws jazz icons and music lovers from around the globe. More than just jazz, it’s a cultural showcase of African rhythm, fusion, and innovation. 7. Durbar Festival (Nigeria) In Northern Nigeria, Durbar marks the end of Ramadan with processions of horsemen in elaborate attire, Islamic prayers, and communal feasting. It is a dazzling blend of religion, royalty, and tradition. 8. Chale Wote Street Art Festival (Ghana) Accra’s streets become a canvas each August, with murals, performances, installations, and experimental art. Chale Wote has turned Jamestown into Africa’s most vibrant laboratory of creativity. To say “the year isn’t complete without an African festival” is not cliché, it is the truth. It is recognition that festivals are not add-ons to African life but its very fabric. They are where the sacred meets the everyday, where the ancestral meets the modern, where the continent meets its diaspora in one heartbeat. So yes, the year may have twelve months, but for Africans, the year is not measured only in dates. It is measured in festivals. And without them, the year does not just end quietly, it ends unfinished.

Beauty/Fashion

Must-See African Movies

African Must-See Movies: Stories You Shouldn’t Miss What if the best way to understand Africa was through movies? African cinema tells stories of struggle, survival, love, politics, and dreams. These films carry the rhythm of African life, the voice of its people, and the questions we still wrestle with today. Here are 11 movies that capture the heart of the African continent, each with a story worth knowing. Night of the Kings Inside a prison in Abidjan, a young man is forced to tell stories through the night to keep himself alive. As he speaks, the prisoners around him act out his words in song, dance, and ritual. Directed by Philippe Lacôte, this is more than a prison drama; it’s about the power of storytelling in African culture, where words themselves can be survival. 4.4.44   At its core, this is a story about fate and how choices from the past refuse to stay buried. Secrets return, and the present is forced to reckon with them. Directed by Izu Ojukwu, the film mixes suspense with deeply Nigerian textures, showing how African cinema often blends mystery with culture and morality. Saloum Three mercenaries – the Bangui Hyenas, escape a coup in Guinea-Bissau and crash-land in the eerie stillness of Senegal’s Saloum Delta. At first, it feels like a slick action adventure. But as night falls, something older, darker, and supernatural awakens. Director Jean Luc Herbulot reinvents African genre cinema, fusing Western tropes, mystical folklore, and horror into one. Saloum is as much about violence and revenge as it is about confronting ancestral spirits, and the price of secrets buried too deep. Bàttu In Dakar, beggars are removed from the streets in the name of “progress.” But instead of disappearing, they rise to resist. Directed by Cheick Oumar Sissoko, Bàttu is based on Aminata Sow Fall’s novel and questions how a society treats its most vulnerable. It’s a story of human resilience, a moral drama that critiques the cruelty of exclusion and questions whether development can ever be just if it leaves the vulnerable behind. Queen of Katwe Phiona Mutesi, a young girl selling maize in Kampala’s Katwe slum, stumbles upon a game of chess. What begins as curiosity transforms into destiny, as she rises to become a national chess champion. Directed by Mira Nair, the film is both tender and triumphant, balancing the grit of everyday life with the glow of possibility. Lupita Nyong’o’s performance as Phiona’s mother is magnetic, grounding the film in the fierce, everyday strength of African womanhood. This is not just a sports drama, it’s an ode to hope born in unlikely places. Mother of George Adenike and Ayodele are newly married, but as the months pass without a child, family pressure mounts. Adenike faces a painful choice: preserve tradition or preserve her marriage. The film is visually stunning, filled with color and texture, while exploring how tradition, family, and personal choice collide. It is a story of love under pressure, directed by Andrew Dosunmu, it is one that resonates across cultures but is deeply rooted in Nigerian life. The Athlete Before the world knew his name, Abebe Bikila ran barefoot to Olympic gold in Rome, becoming not just a champion but a symbol of African pride on the global stage. The Athlete, co-directed by Rasselas Lakew and Davey Frankel, captures both his triumphs and his tragedy, including the car accident that left him paralyzed. Yet even in despair, Bikila’s dignity shines. How to Steal 2 Million Fresh out of prison, Jack is drawn into one last heist with his old crew. But betrayal simmers, loyalties fracture, and survival becomes the only currency. Beneath the heist narrative lies a story about friendship, greed, and the heavy weight of choices made in desperation. God is African When a Nigerian student in Johannesburg gets caught up in student activism, he is forced to confront not only South Africa’s turbulent politics but also the question of pan-African solidarity. Akin Omotoso mixes humor, sharp commentary, and a youthful energy that reflects the restless urgency of a new generation. It’s a film that speaks to the continent’s diversity and shared struggles. Bamako In a courtyard in Bamako, ordinary life carries on, but at the same time, the World Bank and IMF are put on trial for Africa’s economic troubles. Bamako is part courtroom drama, part political essay, and part everyday realism. It forces viewers to confront the global forces that shape African lives, without ever losing sight of the small, intimate details of ordinary existence.. A Country Called Ghana Directed by Kwaw Ansah, one of West Africa’s most celebrated filmmakers, this film looks at Ghana through the lens of history, corruption, and identity. It is a love letter to the nation but also a sharp critique of its struggles. Ansah uses film not just to tell a story but to question what it means to be a citizen of a country still defining its place in the world.

Beauty/Fashion

ALL ROADS LEAD BACK TO THE MOTHERLAND

Written By Dumebi Favour Ezekeke On the 26th of July, 2025, Grammy-winning singer Ciara shocked the world again. Not with a new single or a popular dance trend, but by becoming one of the first public figures to receive citizenship in the Benin Republic. This was celebrated in a public ceremony in Cotonou and by an Instagram post where she thanked the Beninese government for “opening its arms and heart to her.” While this news went viral, she is not the first celebrity or African American to trace their origins and find their way back to Africa. In January 2020, African American rapper and songwriter; Ludacris received citizenship in Gabon along with his mother and daughters. In May 2024, music legend Stevie Wonder also received Ghanaian citizenship from then-President Nana Akufo-Addo. Public figures aside, Africans in the diaspora are coming back to Africa in growing numbers. Some are obtaining citizenship, while others are pursuing education and deepening their understanding of their heritage. Many are also choosing to develop or start businesses on African soil that they hope will be impactful to the next generation. These changes stand out, especially at a time when diaspora wars on social media platforms seem to have reignited. This article looks at the reasons for this emigration, the history behind it, and why, for many people of African heritage, all roads now lead back to the motherland. What Sparked the Mass Return? In the year 2000, Ghana did an audacious thing. The country passed the ‘Right of Abode’ Law. This basically meant that any person of African descent in the diaspora, could live or work in Ghana without a permit. Provided that they are contributing substantially to the country’s development. Seven years later, Ghana stretched its hands out to the diaspora again with the Joseph Project. Which commemorated 200 years since the abolition of slavery by the British Parliament and again, calling the African diaspora to return home. This event went farther than the first, but it still stayed in the shadows. It was the Year of Return in 2019 that truly lit the match on all that the country had been trying to do since 2000. What started as a campaign mainly aimed at natural-born Ghanaians who had relocated abroad for one reason or another, spilled over to the wider diaspora and became an internet frenzy. Instagram reels of people taking videos on Ghana’s streets. Emotional videos of first-time visitors walking through the door of No Return. Celebrities like Steve Harvey going on his show to publicly discuss how he felt when he walked through the door. And influencers posting ‘before and after’ DNA results followed by their arrival into Accra, became the order of the day. To a layman, this could’ve felt like mere tourism. But for the people of African descent, it was way deeper than that. People started looking at land, scouting for business opportunities and applying for residency. By the end of the first year, over a thousand people from the diaspora had either been granted citizenship or Right of Abode in Ghana. And, this number is predicted to increase in the coming years, because this trend of returning is simply at the beginning. Now you may be wondering why Ghana is the core focus of this section. The truth is that they were the first to take up the baton. Over time, other African countries joined the race in their own ways too. In East Africa, Kenya began connecting with its diaspora through investment conferences, heritage tours and programs that made it easier for Kenyans abroad to reconnect with their roots. In West Africa, Gabon made headlines in 2020 when it welcomed Ludacris and his family as citizens. Ludacris, on the other hand, seemed to take it a step further by posting viral videos on social media that showcased his daily activities and experiences with the people of Gabon. Benin Republic also opened its doors in September, 2024. By enacting the My Afro-Origins Law. Which basically grants citizenships to people who can trace their ancestry to Africans taken from the region during the trans-Atlantic slave trade. Less than a year later, this policy became more than words on paper when Ciara honored it and received a Beninese citizenship. So far, Ghana, Guinea-Bissau, and Benin Republic are the only countries in West Africa to enact such “My Afro” laws, but it is a wave that is likely to grow in the coming years. Why is This Happening Now? Africans on the continent often react with shock or disbelief, when they hear that people from the diaspora are choosing to return. Especially at a time when so many locals are trying to leave. For those at home, leaving often means chasing better opportunities, safety, or stability. For those abroad, coming back can mean searching for belonging, reconnecting with culture, or investing in the future here. The contrast is striking, and it shows how different experiences can shape how we see the same place. In April 2025, Edith Kimani hosted a public debate on  Deutsche Welle (DW) where Ghanaian locals openly questioned whether returnees were simply coming back because they had made enough money abroad and now saw little future there. But for the returnees, the story couldn’t be more different. It was not about the money but the pull of belonging. That indescribable comfort of tracing your roots, reconnecting with family and being seen for who you truly are, without anything attached. Similarly, in a research on Sierra Leonean diaspora tourists, participants described how visiting their homeland eased isolation, deepened emotional ties to the land and brought psychological healing. Steve Harvey once captured these feelings in much simpler terms: In foreign lands, he felt weighed down by race and labels. But back home, those labels slip away. ‘You’re no longer known as the “other”, you’re just yourself; walking, living and belonging”. This proves that these changes are not just mere social media trends or FOMO. It’s a deep human urge

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African Doll Making is not Witchcraft

Written by: Dumebi Favour Ezekeke Are dolls mere toys? African girls of the 21st century, like me, still vividly remember our Barbie years. Yes. That period when a doll and a string of cartoons sparked an entire era of pop culture, music, beauty, and fashion standards. At the time, our interactions with these dolls seemed harmless. Barbie dolls came across as a beautiful and incredibly cool representation of a female lead character we saw on our screens. But I remember wishing my Afro hair could grow long and silky like Barbie’s. I wished my waist could shrink into the kind of figure that let you wear Barbie’s outfits. I wanted the songs, the sparkle, the fantasy. And I know I wasn’t the only one. In fact, the Barbie culture ran so deep that it seeped into celebrity culture and mainstream music. Nicki Minaj, for instance, continues to embody what a “real-life” Barbie should look like. And at the time she took on the name, girls like me; watching from the other side of the screen, saw her as proof that Barbie could be real. But the sad part was, she still didn’t look like the average Black girl. These dolls carried quiet messages about what beauty should be. And somehow, we were made to feel wrong for not being a part of it. This reflects the deeper truth about dolls and their significance; they are not just toys. They are symbols. And Barbie is not the only one that has carried this kind of weight. Long before her, African doll-making was a practice deeply tied to womanhood, fertility, ancestry, and identity. But the message of “civilization” that colonialism brought along branded these traditions as primitive. It called the craft “witchcraft” and erased it from cultural memory. But what did we lose when we stopped making our dolls? What stories did traditional African dolls tell? Unlike the average Barbie or commercialized dolls found in markets today, African traditional dolls rarely aimed to replicate the female body or push any standards of what physical beauty should look like. Even though the process itself was often an art passed down from mother to child. In many parts of Southern Africa, for instance, girls were taught by older women (usually their mothers) in their families, to sew, crochet and design clothing for their dolls. According to the Australian Institute of Arts, this early engagement of doll making for young girls helped in shaping their abilities to imagine, create or express themselves.  In other words, under such circumstances, the doll itself (or what it should look like) was never the issue. It was the act of creating that mattered. Doll making wasn’t just about shaping creative processes. It was also about giving young African girls a sense of belonging. Like; ‘I am allowed to create what I play with and not just buy it off the market’. Read that again.  This freedom meant that no two dolls had to look alike. Some had elongated necks stacked with beads. Others had exaggerated heads or no facial features at all. Some were wrapped in fabric with intricate patterns, while others were carved from wood and adorned with cowrie shells. They didn’t come out of factories, they came out of the mind.  This may be one of the reasons why it was easy (especially under colonial and missionary eyes), to look at these dolls as figures of witchcraft and not as symbols of cultural and creative exploration.  The creative exploration of female identity through traditional doll-making was only one version of its significance. Dolls were also often deemed as gifts, goodluck charms and symbols of deep cultural and spiritual meanings. Some notable examples of such dolls includes: Ndebele Dolls: Deeply rooted in the Ndebele culture of Southern Africa, Ndebele dolls were not just symbols of tradition, but of femininity itself. They were often gifted to young girls by their mothers or grandmothers at different stages of life. And because of this, the dolls came in different variations. There were dolls for fertility, for coming of age, for ancestral lineage, and for spiritual connection to the community. Each one marked a moment. Each one carried a message. They were the clearest depiction of what Ndebele femininity looked like, or what a woman was expected to grow into as she got older. Ere Ibeji Dolls Alternatively known as ‘twin memorial dolls’, the Ere Ibeji are deeply rooted in the Yoruba tradition of Southern Nigeria. They were often sculpted after the death of one twin, not as toys, but as spiritual placeholders. These dolls were never played with. Instead, they were cared for by the mothers as if they were the living child. Many times, the mothers bathed the carved figures in special oils, dressed them, fed them, and even danced with them during festivals. The making of these dolls was rooted in the belief that twins share one soul. So, when one passes, it becomes necessary to create another figure to maintain spiritual balance between the twins, regardless of the distance or realm one of them may have crossed into. Namji dolls Namji dolls of Cameroon also held deep cultural and spiritual significance, much like the Ndebele dolls. These dolls were often given to brides on their wedding day as symbols of good fortune during childbirth. They were carved from wood and adorned with beads, cowrie shells, and sometimes coins. Each item is believed to carry spiritual or fertility power. Some were also given to young girls, who cared for them like real children, learning early how to nurture and take responsibility. More than just symbols of motherhood, Namji dolls carried the spiritual weight of femininity in the Namji culture.  How African Traditional Dolls became witchcraft The answer to this question can be summed up in one word; colonialism. Sure, in our history and government classes back in secondary school, most of us were told that colonialism was justified because it came to ‘civilize’ the so-called primitive cultures and

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Is There Such a Thing as the African Middle Class or Is It Just Vibes?

Between Wi-Fi, weekend brunch, and wallet panic: A playful but piercing look at Africa’s most fragile social tier. The Soft Life Starter Pack There’s a kind of African who will argue with a market woman or their Uber driver over 50 rand, 2,000 francs, or 1,500 naira then walk into a restaurant and pay four times that for a Daiquiri cocktail and steak. They might earn in cedis but dream in dollars. They probably have a 9–5, three side hustles, and one burner Twitter account. They rent in Lekki or Kilimani, live on data bundles, say things like “I’m in tech,” and buy things in instalments. They’ve made soft life a mantra, but still sweat each debit alert like it’s a robbery. This, allegedly, is the African middle class. But who are they, really? And do they even exist? Definitions Are for the IMF The World Bank tried to define the African middle class. Then gave up. The African Development Bank had a go too: they said if you earn between $2 and $20 a day, you’re middle class. Two dollars a day. Middle Class? Your rent just laughed in three languages. See, the problem is that most of these definitions were cooked up in Geneva boardrooms and tested against economies that aren’t trying to survive both corruption and currency crashes. What does “middle class” mean in societies where you have DSTV but no electricity, where a Master’s degree still doesn’t get you your own apartment, or where you can afford a quick trip to Dubai but can’t afford to fall sick? We’re not dealing with a class. We’re dealing with vibes, a lifestyle held together by social pressure, secondhand Wi-Fi, and just enough money to look like you have more money. Everyone is Faking Stability In African cities today, appearance is capital. You dress the part, speak the part, tweet the part, even when your reality is bouncing like a bad cheque. You might look like a “young African professional,” but: Your salary disappears on the 3rd of the month. You go to therapy and pay with borrowed money. You’re investing in crypto but owe your tailor. It’s more of survival. We live in societies where success is often measured by what you show, not what you save. Where weddings are funded by loans, and Instagram reels have more influence than economic policies. The middle class here isn’t rich; they just have access to language, to visas (if they’re lucky), to a certain kind of curated modernity. But that access is slippery. You miss one paycheck, and the whole illusion collapses. The Hustle is the Economy One thing is true- there are no stable jobs. There are only gigs, grants, freelance contracts, and partnership opportunities. That’s why the African middle class is always in motion. By day, they’re accountants. By night, they’re MCs. On weekends, they run a thrift business on IG, and Monday mornings, they’re writing pitch decks for someone else’s startup. This is the real engine of urban life in Africa: educated, ambitious people doing the most to stay afloat. They sell wigs, they host webinars, they run social media pages for brands that can’t pay them. It’s a condition. One that’s too educated to be poor, too broke to be rich, and too tired to explain it. So, Are They Real or Not? Yes, the African middle class exists. But not in the way it’s written in reports. They are not a number. They are a mood, a compromise. They are stuck in traffic, making voice notes about their startup. They are fluent in three languages: English, emoji, and silence. They are tired, hopeful, stylish, and occasionally delusional. What defines them is not income, it’s instability wrapped in confidence. The Most Expensive Illusion on the Continent Being middle class in Africa often means this: You earn just enough to dream, but not enough to rest. You belong everywhere and nowhere. You know the taste of imported wine and the sting of a bounced debit card. Maybe the African middle class isn’t fake. Maybe it’s just fragile. Written by Kemi Adedoyin