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What African Fathers Pass Down to Us: A Legacy of Strength, Wisdom, and Resilience

Father’s Day is a time to honor the profound role of fathers. In African societies, fathers are more than just parents; they are custodians of heritage, embodying strength, wisdom, and resilience. They are vital links through which traditions, values, and life lessons pass from one generation to the next, forming the foundation of identity and community. “African fatherhood” is incredibly diverse, reflecting the continent’s rich cultures—from the Maasai and Nyamwezi to the Hemba, Zulu, and Xhosa. Across these varied traditions, fathers play pivotal roles, extending their influence to the stability and resilience of the entire community. Supporting fathers is a fundamental strategy for community development, recognizing their role as cornerstones of social cohesion and cultural continuity. Examples of diverse traditional roles and teachings include: Maasai fathers: Protectors, providers, instillers of resilience and survival skills. Hemba fathers: Custodians of traditions, leaders, mediators, passing down cultural heritage, respect, integrity, and humility. Zulu fathers: Leaders, protectors, transmitting ancestral wisdom, cultural pride, respect, bravery, and unity. Xhosa fathers: Guides and mentors, teaching life lessons, cultural history, spirituality, responsibility, and cultural pride through rituals like “ulwaluko.” Bamileke fathers: Providers and educators, imparting farming, craftsmanship, and business skills, emphasizing education. Fulani fathers: Preservers of cultural traditions, instilling discipline, resilience, and adaptability for nomadic livelihoods. Tikar fathers: Custodians of cultural heritage and moral values, passing down rituals, ceremonies, oral traditions, and ethical behavior. Lessons for Life: Values and Character Traits Imparted African fathers shape their children’s moral compass, instilling core values for ethical behavior and responsible citizenship. Fathers in Hoedspruit serve as role models of integrity, emphasizing honesty, respect, and responsibility, teaching that success includes contributing positively to society. Tikar fathers stress ethical behavior, honesty, and respect. These values are taught through direct instruction, modeling, and community participation. Fathers foster a strong sense of community and collective responsibility. Hoedspruit fathers teach about family bonds and teamwork, drawing lessons from nature (e.g., lion prides and elephant herds). Tikar fathers emphasize respect for others. The natural world often serves as a classroom, making abstract concepts tangible. Fathers also equip children with mental fortitude, fostering resilience and adaptability. Fulani fathers instill discipline, resilience, and adaptability for nomadic life. Resilience is the ability to bounce back from adversity, and fathers encourage learning from setbacks, preparing children for unpredictable challenges. Hands-On Wisdom: Practical Skills and Resourcefulness Historically, African fathers equipped children with practical skills for survival and economic sustenance. Maasai fathers teach pastoralism, while Bamileke fathers pass down farming, craftsmanship, and business skills. Fulani fathers preserve cultural traditions and livelihoods. These skills maintain the economic and social fabric of the family and community. Contemporary African fathers also pass down modern practical know-how, imbued with deeper life lessons. South African fathers teach skills like braai (fire-making and grilling), which fosters patience and communal bonds. Basic car maintenance teaches self-sufficiency and safety. Tying a tie teaches presentation and confidence. These tasks become vehicles for transmitting responsibility, preparedness, attention to detail, and respect. Underlying these skills are universal lessons about diligence, foresight, and independence. They build connection, resourcefulness, and quiet confidence, equipping individuals with a mindset for navigating challenges. Direct paternal guidance in acquiring tangible skills directly builds a child’s confidence, preparing them for life’s challenges in any environment. The Evolving Father: Nurturing and Engagement in Modern Africa   African fatherhood is transforming, moving beyond provider and protector roles to embrace more active, nurturing, and emotionally engaged parenting. This evolution is driven by socio-economic changes, urbanization, and a global re-evaluation of gender roles. Education is a key catalyst, empowering fathers with knowledge for holistic involvement, dismantling harmful stereotypes, and fostering nurturing roles. Modern African fathers balance traditional provision with profound emotional support. Hoedspruit fathers, like fish eagles, balance hunting and caring. They provide stable, loving environments where children can thrive emotionally and intellectually, listening to fears, dreams, and aspirations. This balance is crucial for holistic child development. The Profound Impact: Why Fathers Matter Immensely Fathers foster a child’s inner strength and self-worth, providing foundational security. Black fathers are crucial for self-esteem, modeling virtues like courage and integrity. Their positive affirmations and active involvement create a supportive environment for children to explore passions, develop skills, and take risks. Fathers instill a deep love for lifelong learning. They engage in conversations, encourage reading, and participate in educational paths (parent-teacher meetings, homework, extracurriculars). Bamileke fathers emphasize education, supporting academic journeys, often intensified in migrant families where success repays parental sacrifices. Fathers help children understand emotions, communicate effectively, and build empathetic relationships. Black fathers teach emotional intelligence through open dialogues and shared experiences. A father who demonstrates emotional intelligence teaches children to understand and manage emotions. They foster open communication by creating an environment where emotions are discussed, modeling vulnerability to humanize themselves. A father’s consistent presence and active involvement contribute significantly to a child’s sense of security, stability, and overall well-being. They safeguard their families, ensuring a safe and secure environment. Research shows that father absence is associated with developmental challenges, including developmental delays, teenage pregnancy, delinquency, and abuse. This highlights the foundational importance of paternal involvement for healthy child development. Real-life examples illustrate the profound dedication and resilience of African fathers. Alphonse Batundi (DRC) moved his sons for safety, embodying relentless protection. Douglas Bashonga (DRC) meticulously implemented cholera prevention to protect his family. Adama Kone (Côte d’Ivoire) rushed his premature baby to the hospital, demonstrating immense courage. Thembile (South Africa), a single father, sought support from a parenting program, showing adaptability and commitment to growth. These stories make the immense impact of fathers tangible and moving.  A Legacy of Love, Leadership, and Resilience African fathers, in their diverse traditional and evolving modern roles, are irreplaceable figures. They are foundational architects of character, steadfast guardians of cultural heritage, and enduring wellsprings of resilience that strengthen individuals and the fabric of African societies, both on the continent and in the diaspora. Their impact is profound and far-reaching. African fatherhood is a dynamic continuum, constantly adapting to socio-economic changes, urbanization, migration, and global influences, while preserving core values and

Culture

They Took Our Art, But Not Our Genius: The African Artists Redefining the Global Stage

For centuries, Africa has been the world’s favorite muse. Its sculptures adorn European museums, its fabrics inspire haute couture, and its rhythms set the pulse of global music. Yet, for far too long, the world consumed African art without acknowledging African artists. They looted the masks but ignored the makers. They auctioned the bronze but erased the blacksmith. They sang our melodies but silenced our voices. Not anymore. From the bustling streets of Lagos to the art houses of Paris, from Accra’s design studios to Hollywood’s sound stages, a new wave of African artists is reclaiming the narrative. They are not just participating in the global cultural conversation; they are leading it. This is not about playing catch-up—it’s about setting the pace. The Renaissance is Black and Bold Walk into any contemporary art fair, and you’ll see it—works by African artists commanding center stage, not tucked away as an “ethnic” afterthought. Names like Amoako Boafo, Toyin Ojih Odutola, and Laetitia Ky are making the world take notice. Their art isn’t a postcard version of Africa wrapped in safari aesthetics. It’s bold, modern, unapologetic. It speaks of identity, resilience, and the complexities of being African in a world that once tried to define us without us. Take the rise of Afrobeats—no longer just a niche genre but a global cultural force. Artists like Burna Boy, Tems, and Rema aren’t merely exporting African sounds; they are dictating the sound of global pop. And it’s not just music—Nollywood is rewriting the rules of storytelling, with films like Aníkúlápó and The Black Book gaining international acclaim. These aren’t just success stories; they are statements: Africa is here, and Africa is thriving. Let’s talk about restitution—not just of stolen artifacts, but of respect. While Europe debates whether or not to return Africa’s looted art, African creatives have moved on to a bigger question: What happens after the return? The real power lies not in reclaiming what was taken, but in proving that African creativity never stopped. Institutions like the Zeitz MOCAA in Cape Town and the Museum of Black Civilizations in Dakar are ensuring that Africa curates its genius, rather than waiting for external validation. Meanwhile, digital art platforms and NFT marketplaces are empowering African artists to bypass traditional gatekeepers and sell their work directly to a global audience. Beyond Borders, Beyond Labels African artists today refuse to be boxed in. They are African, yes, but they are also universal. They are avant-garde, experimental, futuristic. Kenyan fashion designer Thebe Magugu doesn’t just make African clothes; he makes high fashion that happens to be African. The Sudanese model Adut Akech isn’t just a “black model”; she is a supermodel, period. This shift is not about asking for a seat at the table—it’s about building a new table altogether. Platforms like AfriNolly, Afrochella, and the Lagos Biennial are creating spaces where African art, music, and storytelling thrive on their own terms. And with social media as the new global gallery, African creatives no longer need permission to be seen. They show up, and the world watches. For decades, the global narrative framed Africa as “emerging.” But let’s be clear: Africa has emerged. It has always been here, creating, innovating, inspiring. The only thing that has changed is that the world is finally paying attention. So let them take the artifacts if they must. Let them debate over restitution. But they can never take the genius. Because Africa is not just the past—it is the present, and more importantly, it is the future. The world isn’t ready? Too bad. Africa isn’t waiting.

Beauty/Fashion

It’s Time to Wear Our Story: CelinaRob’s Ọngọ́ Ními Collection Honors Heritage and Identity

Fashion has evolved beyond mere clothing—it’s now a medium of empowerment, self-expression, and cultural preservation. CelinaRob, a Nigerian-born brand, embodies this transformation by creating pieces that tell stories, honor heritage, and celebrate identity.     With their latest collection, Ọngọ́ Ními—which means “Know Yourself” in Ijaw—CelinaRob invites us on a journey of self-awareness and reconnection to our roots. Inspired by the belief that understanding who we are brings us home, this collection reimagines the traditions that shaped us, merging past and present in an elegant, contemporary form.     The Ọngọ́ Ními collection is deeply influenced by the way our mothers cherished and preserved their most treasured fabrics, unveiling them only for significant occasions. CelinaRob honors this tradition by infusing timeless elegance with a modern perspective.   Each piece is crafted with cultural authenticity, drawing inspiration from different regions of Nigeria:   Handwoven Ikaki Fabric – Sourced from Port Harcourt, this fabric is crafted using age-old weaving techniques passed down through generations. Classic Silhouettes – A contemporary take on traditional styles worn by the women before us.   Rich, Earthy Tones – Reflecting the landscapes and deep cultural roots of the Niger Delta. Why This Collection is Special Beyond aesthetics, Ọngọ́ Ními is a celebration of resilience, history, and craftsmanship. Each piece carries the weight of identity, strength, and tradition, serving as a tribute to the rich heritage that shapes us. More than fashion, it is a commitment to sustainability and ethical production, spotlighting artisans like Mrs. Joy Joseph, a skilled weaver preserving her family’s craft and keeping local artistry alive. At its core, this collection is about women—made by them, for them, and in honor of the generations who paved the way before us. Through Ọngọ́ Ními, CelinaRob reminds us that fashion is more than fabric—it’s a reflection of who we are, where we come from, and the stories we carry forward. Disover more masterpiece by CelinaRob here on Instagram and shop the collection here

Editorials

Why African Hairstyles Remain Unmatched

As told by Christèle Codo, Founder of Afro Ele Hair Artistry  Afro Hair Artistry has been an incredible journey, especially for me as a hair artist and founder. I created this concept because I saw a gap in the African hair industry, one that lacked deep representation of Black hair culture, heritage, and artistry. I believe there is so much more to explore when it comes to hair, not just as a form of beauty but as an artistic and cultural statement. Hair artistry has the power to transcend fashion and traditional styling, and since childhood spending time in my mother’s salon; I have dreamed of pushing its boundaries. Today, I am living that dream, creating with Natural vegan hair fibers, synthetic hair, wool, and other materials to craft unique, aesthetic hairstyles that inspire. Over the past five years, I have seen the impact of this movement, empowering women, aspiring hairstylists, and artists to embrace creativity and self-expression. Yet, beyond the artistry, I am equally committed to hair health. As a public health graduate, I understand the importance of educating women on safe hair practices, from extensions to hair products. It is not just about celebrating our artistry but also about protecting and loving our natural crowns. Every hairstyle I create is designed to make women feel beautiful, confident, and magical because we are magical beings. Looking ahead, Afro Ele Hair Artistry is set to expand across the African continent, bringing our vision to new heights and making an even greater impact in the next five years. Explore more iconic hairstyles by Afro Ele Hair Artistry here on Instagram

Culture

The Journey of an Art Director & Creative Producer

On this month’s episode of African Creative Stories, we had an inspiring conversation with Piiiirre, a talented art director based in Canada. Enjoy! Kindly introduce yourself My name is piiiirre, I am originally from Senegal and I am currently based in Montreal, Canada What characteristic about yourself do you love the most? I love the way my mind clicks—how I see the world in new angles every time, and how I channel that into art to answer the big questions society throws at us. For those unfamiliar with art direction, how would you describe it? Creative direction is the thought process behind an idea, with the goal of bringing it to life in a creative way. It’s about envisioning what the idea should be, why it matters, and how to express it across different mediums. Creative direction spans across all fields, from business to music to sports and is the foundation for every project. Art direction, on the other hand, is the actual visual representation of that idea. The art director takes the concept imagined by the creative director and works to bring it to life—coordinating the production, from visuals to details. In my case, that means overseeing photoshoots, commercials, and events to make the vision a reality. Though they’re distinct roles, these two roles are intertwined, with the creative direction setting the vision and the art direction turning it into something people can see and experience. Walk us briefly through your journey—when did you start, what inspired you to pursue this path, and how did you know it was the right career for you? When I was 10, I started designing clothes and dancing. By 16, I created my first piece for a school show, despite not really knowing how to properly sew with a machine or create patterns. I was always the one coming up with ideas for events or parties I was planning, driven by a deep, natural creativity. Growing up, I’d take walks in Brussels, snapping pictures with my father’s camera, or style myself in unique ways. I’d perform in dance and theater shows in front of large crowds in Egypt, always feeding off that creative energy. When I moved to Montreal for my studies, I realized I wanted to try modeling for fun. I had been offered gigs before but always hesitated. Eventually, modeling turned more serious, and I started doing content creation, collaborating with brands to create visual content. As I gained more experience, I decided to produce my first photoshoot with myself as the model. That’s when I discovered my love for creative and art direction. It became clear that I was building my portfolio by working on projects for local brands and my own personal ventures, often leading a team in the process. I had no idea what I was doing had a name until I researched it. That’s when I realized I was an art director and creative producer. Everything inspires me—whether it’s people, quotes from my relatives, movies, books, fashion, or nature. But what really drives me is using creativity to explore and answer the societal questions that have always been on my mind. I think I knew I was on the right path when I wrapped up a 12-hour shoot. Instead of feeling drained, I was full of energy, motivated, and inspired to do more. I could have easily done another shoot the next day. I think it’s important to recognize whether your work drains you or pushes you to the next level. And that’s when I knew this was the career for me. Can you tell us about your favorite project? Why is it your favorite? The Teranga Yearbook is by far my favorite project. It’s a celebration of my country, Senegal, and an exploration of its rich cultures and diverse ethnicities. What I love most is using my art to teach people about cultures they might not have known about, and celebrating African excellence. This project takes a profound journey into the diversity of Senegalese ethnicities, showcasing their essence through the language of accessories, the eloquence of clothing, the artistry of makeup, and the powerful energy they radiate. It’s a personal and collective voyage—a reconnection to cultural roots. The project echoes the empowering anthem, “our roots, our land, never yielding,” a mantra of resilience and pride. The significance of the yearbook goes beyond its physical pages. It stands as a symbol of enlightenment, a vessel for wisdom that has the power to transform. True empowerment comes through understanding, and this project aims to shine a light on the beauty and strength of black African identity, offering a narrative of unity and resilience. Do you have any words of advice or encouragement for aspiring art directors and visual storytellers? Something I realized is to not wait for someone to come to you and give you a chance, you need to create your own chances and you need to be bold. And along the way, it’s crucial to understand your true intention behind your art. Is it about money? Fame? Recognition? Collaboration? Or is it the love of the craft, the passion, or even the desire to educate? Knowing your why will guide your journey and keep you grounded when things get tough. Thank you for joining us on this month’s episode of African Creative Stories Stay connected with Afrique Noire Magazine here on Instagram and join our fast growing community here on TikTok You can follow Piiiirre here and here on Instagram Watch out for March’s Edition.

Features

Taupe Tools is Redefining Hair Care for Black Women

“We are more of a solution-based brand for black women and Black hair care. So I feel like it’s like for us, by us.”   Meet Fola Fash, the visionary behind TAUPE TOOLS. In this edition of Founder’s Story by NOIRE, we had an insightful conversation with Fola Fash about her entrepreneurial journey—the challenges, the lessons, and the wins. Explore her story and get inspired! For over a decade, the founder of TAUPE TOOLS, Fola Fash, has been at the forefront of the hair care industry, refining her craft as a hairstylist and salon owner. With years of experience and a passion for problem-solving, she has built a brand that caters specifically to the needs of Black women—offering innovative, solution-driven tools designed for textured hair. Bridging the Gap in Hair Care TAUPE TOOLS was born out of necessity. While running TAUPE, her Lagos-based salon, she noticed a recurring challenge—many of her clients wanted sleek, straight styles but feared heat damage. Despite performing countless silk presses with expert precision, she saw that clients struggled to replicate the results at home. “I felt like there was a gap in the market for easy-to-use tools that are straight to the point,” she explains. “As a hairstylist, I want to provide solutions. Our clients loved how we did their silk presses, and they never experienced heat damage. That’s what inspired our first product—the TAUPE TOOLS Silk Press Straightener—which delivers sleek results in just one pass without compromising hair health.” From that single innovation, TAUPE TOOLS evolved into a full-fledged brand, committed to empowering Black women with professional-grade tools designed for their hair textures. From London to Lagos: A Global Hair Education Her journey in hair care began in London, where she trained at the prestigious Sassoon Academy. While the school focused primarily on European hair, it provided her with a strong foundation in cutting and coloring techniques. However, she knew she needed to refine her expertise in Black hair. “While I was in school, I realized I needed extra knowledge about textured hair,” she stated. “So, after my classes, I interned at a high-end Black hair salon in Knightsbridge, London. That experience was invaluable—it taught me the intricacies of caring for and styling Black hair in a luxury salon environment.” This dual education gave her a well-rounded perspective, but her mission became clear: the hair care industry already offered countless solutions for non-textured hair. What was missing were high-quality, innovative tools made for Black women, by Black women. Creating Solutions for Every Hair Type “I understand the struggle because I experience it myself” – Fola Fash The conversation around Black hair has been ongoing for years, with countless debates over the best products, routines, and techniques. Whether it’s 4C, 4A, or somewhere in between, the challenges Black women face in managing and styling their hair are diverse. “There are so many different hair types, and everyone has a different method that works for them. My goal with TAUPE TOOLS  is to create products that simplify the process—taking the guesswork out of styling while maintaining hair health.” With TAUPE TOOLS, she’s not just selling hair tools—she’s offering confidence, convenience, and care. As the brand continues to grow, one thing remains at its core: innovation designed specifically for Black hair, ensuring that every woman can embrace her beauty with ease. Understanding and Addressing the Gaps One of the biggest challenges Fola noticed was that even though many women embraced their natural hair, they still wanted versatility. “A lot of people, even though they’re natural, still want variety,” she explains. “They want to be able to switch between curly and straight styles without compromising their hair health.” To support this, TAUPE TOOLS offers high-quality, textured hair extensions that mimic natural textures like kinky straight, yaki straight, and curly hair. This allows women to change their look without relying on excessive heat or chemicals that could damage their natural curls. Beyond extensions, Fola also realized that many common styling tools simply weren’t built to withstand the rigors of Afro-textured hair. “Most paddle brushes break after one or two uses when blow-drying natural hair,” she points out. Recognizing this, TAUP TOOLS launched durable paddle brushes and smoothing brushes designed for both natural hair and extensions, ensuring longevity and effective styling. A Hairstylist’s Edge in Product Development Fola’s deep understanding of hair—gained through years of working with diverse textures—gives her an advantage. Unlike many brands that rely solely on market research, she gets direct feedback from clients in her salon every day. “I listen to my clients,” she says. “They tell me their challenges, and I develop products that solve real problems.” This customer-driven approach has been central to TAUPE TOOLS’ success. “As Black women, we all still have the same problems when it comes to hair,” she notes. Whether it’s maintaining silk presses, avoiding heat damage, or keeping twist-outs fresh for days, Fola prioritizes solutions that cater to the everyday needs of textured hair. Navigating the Business Landscape Starting and scaling a business as a Black woman in the beauty industry is no small feat. Fola’s journey hasn’t been without challenges—especially operating in Nigeria’s volatile economy, where prices fluctuate and business planning is unpredictable. But her resilience and clear vision have helped her thrive. One of her biggest lessons? Thinking about scale from the very beginning. “If you’re opening a salon, think about how you’re going to scale before you even open,” she advises aspiring entrepreneurs. This forward-thinking approach led her to expand beyond the limitations of a physical salon into e-commerce, allowing TAUPE TOOLS to serve customers internationally, with a warehouse based in the UK for seamless global shipping. Inspiring the Next Generation Beyond providing solutions, TAUPE has also set a new standard in the African beauty industry. When Fola launched her premium salon in Nigeria, many were skeptical about her pricing model. “People didn’t understand why I was charging what I charged, but my clients kept coming,” she recalls. Over time, her success helped shift industry

Features

A Story of Art, Passion, and Growth with Tshidiso Mothusi

This episode of African Creative Stories features the talented Tshidiso Mothusi Mothusi, an excellent photographer, Dive into his inspiring journey as you read on. Tell us about yourself My name is Tshidiso Mothusi Mothusi. I’m originally from Kagiso in Johannesburg’s Westrand. I graduated in biotechnology, but my heart lies in creativity, which led me to pursue freelance photography. I’ve been working as a photographer for three years while balancing my role as a supervisor at Starbucks. What’s your favorite personality trait? It has to be my outspoken nature. Growing up, I was painfully shy, which held me back socially. Over time, I worked hard to build self-love, with the gym playing a big role in my personal transformation. It also helped me maintain sobriety and boosted my confidence. How did your photography journey begin? I’ve been passionate about photography for over a decade, spending years learning about editing and capturing visuals. Three years ago, I finally had the opportunity to purchase my first professional camera, which marked the true start of my career. What’s your favorite moment during a shoot? It’s when I’m working to perfect the lighting and achieve beautifully exposed images. The satisfaction of creating visuals that both the client and I are proud of is unmatched. Do you have a favorite project so far? Definitely my collaboration with 10.01.10_0 on their new range of garments. The project gained recognition on Hypebeast Africa and even Hypebeast worldwide. It highlighted the universal nature of art and boosted my confidence as an artist. Why does this project hold such significance for you? It was my first-ever studio shoot, and I had the privilege of working with one of my favorite photographers, Calvin (you can find him on Instagram at @calvin). He assisted me with lighting, which taught me valuable techniques I now apply in and out of the studio. The experience deepened my love for photography and inspired me to keep learning. What’s one piece of advice you’d give to other creatives? Allow yourself to be different and dynamic. Pursue what brings you joy and fulfillment in your art. There are countless stories waiting to be told—so tell yours unapologetically. Tshidiso’s story is a testament to the power of passion, collaboration, and persistence. As he continues to evolve as an artist, his work inspires others to embrace their uniqueness and push the boundaries of creativity. Watch out for the next episode! Stay connected with Afrique Noire Magazine here on Instagram and join our fast growing community on TikTok. You can also follow Tshidiso Mothusi here on Instagram.

Culture

Entrepreneurial Journeys: The Inspirations Behind Launching Brands in Africa

AFRICAN CREATIVE STORIES   Join us on this episode of African Creative Stories as we sit down with five remarkable African entrepreneurs who are revolutionizing their industries across the continent. They reveal the sparks that ignited their brand launches and the pivotal moments that defined their journeys. Dive in and enjoy their inspiring stories!   Peter ACHA – Founder of PETTRE TAYLOR (Lagos Nigeria)     Q – What inspired you to start your brand?   A – What really inspired me to start Pettre Taylor was a travel experience I had with my dad when I visited my hometown, Utonkon, the Ufia land, for the first time as a youth. Learning to pronounce words in my native dialect while interacting with people and immersing myself in the culture was incredibly priceless and eye-opening.   I also got to teach them words in English and share the knowledge I had. Allowing myself to connect with my people made me realize that, just like my culture and my people, there are other cultures out there with their own spaces, people, and traditions. This fueled my curiosity about the cultural tapestry of the world.   My brand reflects my journey to view the world through my own lens and present my clothes as a medium for cultural dialogue.           Q – What’s the most unforgettable memory or defining moment you’ve had with your brand?   A – I had always been quite reckless in my design process, randomly buying fabrics and designing expressively, without always knowing if the clothes would be well-received. But I had this feeling that there was someone out there for whom I was designing.     When ‘30s Store’ reached out and invited me to showcase my work at their pop-up event in Lagos, I was both excited and nervous. The moment we were done arranging the clothes on the racks, the response was overwhelming. Within an hour, I had sold out almost my entire stock, leaving just two pieces remaining. It was an incredible feeling, not just because of the financial success, but because it validated my approach and my belief that there was an audience for my brand.       Maina Wathiong’o  – Founder of KAUWRI (Nairobi Kenya)         Q – What inspired you to start your brand?   A – After spending a year in the design industry, I developed a deep appreciation for the intricate and artistic nature of the design process. From conceptualizing ideas to creating samples and eventually seeing the final product purchased and cherished by clients, I found the entire transformation fascinating and fulfilling. This experience solidified my desire to pursue design full-time. I wanted to create something unique that reflected my heritage, which led me back to my Kenyan roots, specifically my Kikuyu culture. The cowrie shell holds significant cultural reverence, and I envisioned Kauwri as a modern ode to my culture. Initially, I focused solely on cowrie shells, but to avoid limiting my creativity, I expanded the scope to include other shells and nature-inspired jewelry. Our journey began with the launch of the Celestial Collection at Nairobi Design Week in March 2024. This collection beautifully merged celestial elements with the cowrie shell, marking the beginning of Kauwri’s unique design narrative.           Q – What’s the most unforgettable memory or defining moment you’ve had with your brand?     A – One of the most unforgettable moments for Kauwri thus far was participating in Nairobi Design Week 2024. Launching our first collection and receiving such positive feedback was incredibly validating, especially as a self-taught jewelry designer. The exposure and following we gained from the event were remarkable.           Another defining moment was when a client purchased a ring from us as a gift for Arsema Thomas, known for her role in “Queen Charlotte.” It was a humbling yet proud moment to know that Arsema Thomas owns a piece of Kauwri jewelry.     Daniel TOHOU – Founder of  NEFER (France and Dahomey – Benin)-     Q – What inspired you to start your brand?   A – L’inspiration qui m’as permis de commencer NEFER est le désir profond de rendre hommage à l’héritage globale de l’Afrique et sa diaspora.   Translation – The inspiration that allowed me to start NEFER is the deep desire to pay homage to the global heritage of Africa and its diaspora.       Q – What’s the most unforgettable memory or defining moment you’ve had with your brand?   Le moment le plus determinant est l’opportunité que j’ai eu d’habillé Jidenna pour les Grammy awards, ce fut l’ouverture de la marque au yeux du monde.   Translation – The most defining moment was the opportunity I had to dress Jidenna for the Grammy awards, it was the opening of the brand to the eyes of the world.   Halimat SALAKO – Founder of BL BRAND (Lagos Nigeria)       Q – What inspired you to start your brand?   A – When I began, I had no inspiration (that’s quite funny 😂). It started merely as a means to survive, seeking something different from the typical entrepreneurial skills we were offered.   Over time, it has evolved into a passion and a way to build a community. It’s no longer just about survival; it’s about driving change, standing out, and creating lasting memories. Inspired by the cultural heritage of Adire, I wanted to differentiate myself by infusing the traditional Adire style into modern streetwear.       Q – What’s the most unforgettable memory or defining moment you’ve had with your brand?   A – I have a lot of unforgettable memories with the brand. When we were planning a campaign, it took a lot of time to execute the plan. When the video was released, it became the talk of the town. I felt really good seeing people watch the campaign. It still feels unreal

Beauty/Fashion

Clothes inspired by Architecture – UGHA MI Collection

    UGHA MI, translating to ‘My Compound’ in Itsekiri, invites wearers into a universe where architecture and fashion intertwine. This collection reimagines homes as the perfect blend of function, aesthetics, and identity.     Serving as a Dukun manifesto, UGHA MI delves deep into our dedication to product-led design. It embodies the essence of our compound, showcasing the textures, materials, and techniques that form its foundation. We push the boundaries of fabric manipulation, transforming conventional fabrics and reinterpreting familiar silhouettes. Guided by geometry, meticulous finishing, and attention to detail, each piece embodies the comfort and freedom of home, allowing for authentic self-expression.     Designed and produced entirely in-house by a small team with materials sourced from Lagos, UGHA MI is a visually captivating and technically proficient collection. Its deliberate deconstruction reflects our ongoing quest to redefine and refine our aesthetic through clothing. Explore all 15 looks from the incredible collection.       Photographed – @morganotagburuagu Photography assistants – @campmanuelpictures & @fuerteotas Creative direction and styling – Temisan Dukun Creative assistant – @bright.itua.39 Casting – @rmcastings Art Direction – @the.terrible.thing Model – @darreqm Footwear – @kkerele   Follow & support @dukun here    Stay connected with Afrique Noire Magazine here on Instagram. And join our fast-growing community here on TikTok.