Recent Posts

Written by Carmel Kundai Makaya But what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. . . And then it, uh, filtered down through the department stores. This is a quote from the iconic 2006 film Devil Wears Prada. Meryl Streep delivers this impassioned monologue to Anne Hathaway’s character, an aspiring journalist who lacks an appreciation for the art and commitment that is the fashion industry. The message is clear: the decisions made by high fashion designers and executives impact the more accessible parts of the fashion industry. From colours to fabrics, luxury fashion experiences the moment first, then made-to-order, and ultimately, fast fashion.   While Devil Wears Prada is rather satirical in nature, this system of bringing fashion to the masses rings true on the global stage, see the conversation about fast fashion copycats. However, when we take a look at African designers, the reverse seems to ring more true. The everyday elements of African culture are what is influencing high fashion. A few months ago, Afrique Noire had the honour of spotlighting the collaboration between Marega Assetou and Ivorian brand Kaoka. Assetou, a fourth generation fabric dyer, uses the traditional methods learned from her mother to bring an added sense of groundedness to the pieces in Kaoka’s collection. Doreen Mashika, a Tanzanian brand also featured in 2023, shares this “rooted in culture” mentality, with each garment capturing the beauty of the intersection between the various cultures residing in Zanzibar. For decades, what is African has been viewed as primitive, ugly, and even unimportant to the global creative scene. But even more so, for centuries, creatives across the continent have been celebrating the dyes, fabrics, and stories that have marked their lineages. Through this diligent work and the support of their local communities, the work of the creatives who have come before is carried on. Designers are showcasing their vibrant African heritage on stages like Dakar Fashion Week, Lagos Fashion Week, and across the world.       Thank you for taking the time to read. Remember to become part of the Noire family by following us on Instagram and TikTok as well. Show your appreciation for the brilliant writer behind this masterpiece by following on Instagram.

Doreen Mashika, a fashion brand hailing from the vibrant island of Zanzibar, embodies the essence of beauty and diversity. Inspired by the cosmopolitan and multi-cultural nature of Zanzibar, the brand seamlessly weaves together tradition and contemporary style to create stunning fashion pieces. Zanzibar, A Source of Inspiration: Zanzibar, with its cross-winds and historical trading routes, has long been a melting pot of cultures and influences. Doreen Mashika draws inspiration from this rich heritage, infusing it into every design. The brand celebrates the island’s diverse cultural tapestry, paying homage to its African, Arab, Indian, and European roots. Merging Tradition and Modernity: One of the defining characteristics of Doreen Mashika is its ability to blend traditional elements with a modern twist. Each piece tells a story, incorporating traditional Zanzibari craftsmanship, vibrant colors, and intricate patterns into contemporary silhouettes. This fusion creates a unique and captivating aesthetic that resonates with fashion enthusiasts worldwide.   Global Recognition: The innovative designs and exceptional craftsmanship of Doreen Mashika have gained global recognition. From fashion shows in Paris to collaborations with international designers, the brand has made its mark in the fashion industry. Celebrities and fashion influencers have also fallen in love with Doreen Mashika’s unique creations, further elevating its status on the global stage. Doreen Mashika showcases the beauty and diversity of the island through its exquisite designs. By merging tradition and modernity, the brand creates fashion pieces that are not only visually stunning but also tell a story. With its commitment to empowering local artisans and celebrating Zanzibar’s cultural heritage. If you’re looking to add a touch of Zanzibar’s beauty and cultural heritage to your wardrobe, Doreen Mashika is definitely a brand to follow. Their unique designs and commitment to craftsmanship make each piece a true statement of style and artistry.

In a world where fast fashion dominates, Nkwo is a shining example of a sustainable fashion brand that celebrates African culture and heritage. With a commitment to ethical practices, eco-friendly materials, and support for local artisans, Nkwo is redefining the fashion industry. Crafting an Authentic Brand Identity: Nkwo infuses elements of African culture and heritage into its brand identity in an authentic and respectful manner. From vibrant prints inspired by traditional textiles to incorporating traditional craftsmanship techniques, Nkwo showcases the richness and diversity of African aesthetics. Telling Stories through Fashion: Nkwo goes beyond clothing; they tell stories and narratives through their designs. Each collection reflects a unique narrative, connecting with the audience on a deeper level. From celebrating African traditions to shedding light on social issues, Nkwo uses fashion as a powerful storytelling medium                                                                          Sustainability and Social Responsibility: Nkwo’s commitment to sustainability and social responsibility is at the heart of its brand identity. From using organic and recycled materials to supporting fair trade practices, Nkwo ensures that every step of its production process is environmentally and socially conscious. Long-Term Goals and Aspirations: Nkwo’s long-term goals and aspirations revolve around expanding their reach, building collaborations, and creating a global movement for sustainable fashion. They aim to inspire other brands to embrace ethical practices and celebrate diverse cultures. Nkwo is not just a fashion brand; it is a movement that celebrates African heritage while championing sustainability and social responsibility. With their authentic storytelling, vibrant designs, and commitment to ethical practices, Nkwo is making a significant impact in the industry. As they continue to evolve and expand, their long-term goals include inspiring other brands to embrace sustainability and building a global community passionate about ethical fashion. By connecting with their audience through powerful narratives, Nkwo creates a strong emotional bond that goes beyond clothing. Below are some of the looks Nkow showcased at the just concluded Lagos fashion week.